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Bragg Gaming Group has recently signed an international online casino content distribution agreement with Light & Wonder.
Robert Simmons, head of communications at Bragg Gaming Group, told PlayUSA:
“In simple terms, this partnership is greatly beneficial as it allows those operators who currently utilize online casino content on an aggregate basis from Light & Wonder access to Bragg’s exclusive portfolio, comprising games from studios including Atomic Slot Lab, King Show Games and Blueberi.
These operators are currently in multiple regulated iGaming jurisdictions spread across the US, Canada and Europe and we will begin to announce their names in the coming weeks and months.”
Key takeaways:
- Bragg Gaming (NASDAQ: BRAG) is a global B2B gaming technology and content provider currently holding licenses in New Jersey, Michigan, Pennsylvania and Connecticut.
- Bragg Gaming announced growing the reach of its content to new audiences in the USA while strengthening its online casino offering with new titles.
- The agreement with Light & Wonder (NASDAQ: LNW) builds on Bragg’s existing collaboration with numerous US online casino brands in the most mature iGaming markets.
What to expect from Bragg Gaming’s agreement with Light & Wonder
The agreement will see high-performing games from Bragg’s proprietary studios added to Light & Wonder’s online ecosystem. These include:
- Atomic Slot Lab
- Indigo Magic
- Wild Streak Gaming
- Spin Games
According to the company’s release, the exclusive content from the supplier’s Powered by Bragg partners will also be integrated, providing Light & Wonder with a wide selection of “highly localized” and “unique titles.”
Apart from Europe and Canada, the deal will encompass US online casinos, significantly growing the reach of Bragg’s content to new audiences and the supplier’s casino offering with new titles.
Simmons told PlayUSA:
“US online casino players can expect the same high standards in content following this agreement as they could before the agreement was made. We’re committed to developing only the best and most exclusive online casino content in the market.”
Steve Mayes, senior director of digital partnerships at Light & Wonder, also provided a comment to PlayUSA, saying:
“The partnership will allow Bragg Gaming to leverage Light & Wonder’s Global aggregation platform to amplify the distribution of its games across a number of regulated markets. We have a number of customers across North America that will benefit from the deal and are excited to expand the range of content available to players in the US and beyond.”
Bragg’s existing collaboration with numerous US online casino brands
Brag Gaming Group is a content-driven technology provider that provides exclusive content to online and land-based casino and sports betting operators.
Its content portfolio is complemented by an array of titles from carefully selected studio partners, Powered By Bragg. In other words, the games are:
- Built on Bragg remote games server (Bragg RGS) technology
- Distributed via the Bragg Hub content delivery platform
- Available exclusively to Bragg’s customers
All content is delivered via the Bragg Hub, managed from a single back office, and supported by data analytics tools and Bragg’s Fuze player engagement toolset.
Bragg’s presence rapidly expanded across the US’s most mature iGaming markets. Some of the company’s highlights include the following partnerships:
- Bragg teamed up with Caesars to bring its titles to online casino players in New Jersey. The software supplier also partnered with Rush Street, BetMGM, and PokerStars, as well as signed an agreement with WynnBET Casino and Sportsbook in the Garden State.
- Bragg Gaming Group launched its new “exclusive content” and Remote Games Server (RGS) technology with FanDuel Group in Michigan in August 2023. It also has agreements with Golden Nugget Caesars, BetMGM, and PokerStars.
- Bragg also launched its RGS technology with FanDuel Group in Connecticut and partnered with DraftKings in July 2022.
- Bragg entered Pennsylvania with Rush Street Interactive in May 2023 and later teamed up with PokerStars.
In addition to the US and Ontario (Canada), Bragg is licensed and certified in the UK, Italy, the Netherlands, Germany, Sweden, Spain, Malta, and Colombia.
Only last year, Bragg released 29 exclusive online casino games globally. Of those, 15 were launched into the North American market, while 26 titles debuted in Europe.
