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German Games Developer Merkur Partners With Las Vegas-Based Gaming Arts

Written By Tebearau Egbe on October 16, 2023
Casino Floor Games In Las Vegas with Merkur and Gaming Arts logos

German game developer Merkur landed a partnership deal with Las Vegas-based gaming equipment technology provider Gaming Arts. Under this agreement, Merkur directly supplies its games and services in North America, subject to all applicable regulatory checks.

Merkur specializes in developing and selling games for the casino market. Gaming Arts is grounded in providing end-to-end gaming technology for electronic gaming machines like keno, bingo, slots, and casino promotional systems, according to a news release.

This collaboration expands Merkur’s global presence beyond the European market.

Merkur and Gaming Arts executives share optimism on collaboration deal

Juergen Stuehmeyer, a board member of Merkur’s parent company, Gauselmann AG, noted that the deal will be a milestone for both companies. In a Gaming Arts press release, Steuhmeyer said:

“We are excited about the immense potential that this cooperation with Gaming Arts brings to Merkur in our efforts to expand into North America. Gaming Arts’ rapid growth and innovation in the gaming supplier space have created an outstanding platform for growth in this crucial global market.

We look forward to having Gaming Arts’ CEO Mike Dreitzer lead this team in close cooperation with Merkur going forward.”

David Colvin, owner of Gaming Arts, said the company will add premium services: “We believe this partnership is a pivotal moment in Gaming Arts’ journey.

Merkur’s global reach and reputation for excellence align perfectly with our aspirations for growth and innovation. Together, we are poised to deliver exceptional gaming experiences to players in North America.”

Gaming Arts commits to expansion beyond casinos in North America

The bingo and keno game technology provider has secured licenses in about 150 jurisdictions. This encompasses various regions, showing the company’s commitment to expanding its gaming foothold in:

  • North America
  • Latin America
  • The Pacific Rim
  • South Africa

Extending to the African continent allows the company a wide reach in an emerging hub of the casino world.

Gaming Arts has also ‘reinvented casino floors’ that feature a wide range of video reels. Gaming Arts has a library of more than 25 video reel games, including:

  • Pop’N Pays
  • Da Fa Ba
  • Casino Wizard
  • Dice Seeker
Photo by John Locher, File / AP Photo; illustrated by PlayUSA
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Tebearau Egbe

Tebearau Egbe has written about gambling for more than four years. She has a Master's degree in philosophy and possesses a unique ability to dissect complex industry developments, distilling them into insightful narratives for readers.

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