The Arkansas Scholarship Lottery has launched a new mobile app. Now it offers its customers a “modern experience,” the Lottery said in a statement.
Among the advancements users get with the new app is biometric login. This feature allows customers to log into the app with their fingerprints. Arkansas Scholarship Lottery Gaming Director Mike Smith said:
“The Arkansas Scholarship Lottery wanted to offer our players a modern experience and convenient, easy connection to our games and loyalty club from their mobile device. With the new app, players verify tickets easily with the ticket checker and create digital play slips from the convenience of their phone.”
New features bring Arkansas Lottery into modern world
Generally speaking, lottery apps let users check tickets, save favorite numbers, and second-chance drawings. Up until its update, the Arkansas Lottery app offered just one of those features: second-chance drawings.
However, through its partnership with Scientific Games, the state’s lottery brought something new and fresh to its customers.
The updated app includes several key features that players didn’t have before:
- Biometric login
- Ticket checker that allows players to scan their tickets to see if they won
- Create default settings that save the player’s favorite numbers and games.
- Buy tickets through the app by scanning a QR code at lottery retailers
Like its previous iteration, the app gives users access to the lottery’s loyalty program, The Club.
Scientific Games SVP Amy Bergette said lottery apps are part of the company’s core strength. “Through continuous investment in our loyalty solution for lotteries, Scientific Games has further evolved our program by offering an upgraded, modern and native mobile app that makes it easier for players to enjoy programs like The Club in Arkansas,” she said.
“We look forward to players downloading the new app for an enhanced experience and connection to the Arkansas Scholarship Lottery’s games and brand.”
The new app could rival Jackpocket
Like 14 other states in the country, Arkansas residents can order lottery tickets through third-party app Jackpocket. While the Arkansas Scholarship Lottery okayed Jackpocket’s arrival, the company’s app likely highlighted how out-of-date the lottery’s app was.
The new iteration of the state’s lottery app will likely appeal to younger users who expect a seamless user experience. And while the presence of Jackpocket isn’t necessarily a bad thing, having an app that can compete increases the likelihood that the lottery can improve its customer retention and appeal to new generations of lottery players.