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NeoGames’ Aspire Global and Cordish Cos.’ PlayLive! Casino PA Team Up

Written By Katarina Vojvodic on June 21, 2023
NeoGames and Cordish Cos. Team Up in PA

Online gaming solutions provider NeoGames announced that its subsidiary, Aspire Global, will deliver its full suite of products to The Cordish Cos.’ PlayLive! Online Casino in Pennsylvania.

Tsachi Maimon, president and head of iGaming at NeoGames, said in a news release:

“We are incredibly excited to commence our partnership with PlayLive! Casino and take its Pennsylvanian iGaming offering to the next level. With this complete migration onto our iGaming products and services, it truly reinforces the strength of NeoGames and our overall proposition following the acquisition of Aspire Global. The teams are thoroughly looking forward to working closely with PlayLive! Casino and expect a seamless cut-over to our technology and content early next year.”

PlayLive! to migrate onto NeoGames’ products and services

The new deal will migrate PlayLive! to NeoGames’ suite of PAM, CRM aggregation and data analytics products by 2024. NeoGames’ PAM is already present in more than 20 states. It delivers a customer-centric approach across operations, channels and game genres, according to the release.

PlayLive! will be further improved by integrating with Pariplay’s Fusion aggregation platform. It features thousands of games from the leading software providers and a suite of back-office conversion and retention tools, increasing player value.

PlayLive! taking iGaming offerings to ‘new heights’ in PA

Cordish Gaming Group runs PlayLive! in Pennsylvania. The group is the global gaming arm of the real estate and entertainment firm, The Cordish Cos.

PlayLive! introduced Pennsylvania casino players to the integrated Live! Casino experience, from online to the casino floor.

Rob Norton, president at Cordish Gaming Group, said in the release:

“At Cordish Gaming Group, we pride ourselves on supplying players with a quality gaming experience, both online and offline. Through our PlayLive! brand, we’re able to provide players with real-life entertainment of a casino, on a digital scale. We are excited to take our iGaming offering to new heights in Pennsylvania, and NeoGames’ impressive portfolio matched our requirements to do so.”

PlayLive! casino offers players more than 100 different gaming options, including:

  • Classic online slots
  • Interactive table games
  • Progressive jackpot games

The online casino launched in 2020, followed by the openings of properties:

  • Live! Casino Pittsburgh 
  • Live! Casino & Hotel Philadelphia

Steven Nathan, SVP of Interactive Gaming at Cordish Gaming Group, added:

“This deal showcases our goal of providing the very best user journey for PlayLive! players in Pennsylvania. With NeoGames’ Aspire Global and its market-leading content and technology, we have found the perfect solutions to drive our iGaming operations forward in Pennsylvania.”

A few years ago, Cordish Gaming and PlayLive! signed agreements with Evolution and NetEnt to supply the casino with slots and live games.

NeoGames faces acquisition in the middle of US expansion

Through its subsidiary Pariplay, NeoGames operates in Connecticut, Pennsylvania, Michigan, West Virginia and New Jersey. NeoGames signed a number of deals to provide games and content aggregation. Those partnerships include deals with:

Last month, Aristocrat Leisure signed a definitive business combination agreement to acquire NeoGames in a $1.2 billion deal.

Photo by PlayUSA
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Katarina Vojvodic

Katarina Vojvodic is a lead writer for PlayUSA who lives in Toronto. Vojvodic provides coverage of the US gambling industry with a focus on US online casinos. Previously, she covered Ontario’s online gambling industry for PlayCanada.com. Vojvodic holds a master’s degree in journalism from the University of Belgrade. Outside working hours, she can be found near the water with her husband and their two kids.

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