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In partnership with the Georgia Lottery Corp., NeoGames SA, a technology company providing online lottery and iGaming solutions, has expanded its reach in the US by launching high-end eInstant games through NeoGames Studio.
In a NeoGames news release, the Managing Director of NeoGames, Hili Shakked, said the company looks forward to providing its portfolio of eInstant games to a prominent lottery in the United States.
“We are thrilled to have the opportunity to deliver our portfolio of eInstant games to the Georgia Lottery, one of the leading lotteries in the US. I am confident that our range of premium eInstants, including titles that are exceptional performers in other US states, will enhance the appeal of Georgia Lottery’s online offering.”
eInstants by NeoGames to boost Georgia’s online lottery offerings
The NeoGames launch represents an improvement to the digital footprint of the Georgia Lottery, adding new games to its selection of Diggi Games and increasing the lottery’s ability to draw a larger player base.
This partnership will also help the Georgia Lottery appeal to a broader range of players while creating more channels for interaction and increasing player retention.
President and Chief Executive Officer of the Georgia Lottery Corp. Gretchen Corbin added that the collaboration will elevate players’ experiences and generate revenue for the Georgia HOPE Scholarship initiative.
“The Georgia Lottery Corp. is pleased to offer NeoGames Studio’s eInstants as a source of entertainment for our valued players. These new games are an excellent addition to our current Diggi Games portfolio, providing additional exciting experiences for our players.
Diggi Games contribute greatly to the Georgia Lottery’s mission to maximize revenues for Georgia’s HOPE Scholarship and Pre-K programs. We appreciate the opportunity to partner with NeoGames as we work to continue growing this vital category of games.”
NeoGames expands footprint across North America
For more than 17 years, NeoGames Studio has provided eInstant content to online lotteries across the globe.
In North America alone, NeoGames Studio has made significant strides, with its games in:
- Michigan
- New Hampshire
- Canada
- North Carolina
- Virginia
As part of its expansion feat, last year NeoGame’s subsidiary Pariplay entered into a partnership deal with Tipco to offer a portfolio of games to online casino players in New Jersey.
Other developments are on the horizon as NeoGames Studio gears up for launches in West Virginia and Pennsylvania later in 2024.
Looking at revenue, the Georgia Lottery ranked among the top 10 lotteries in the US. It operates without imposing charges on the sale of lottery tickets. Hence, a report reveals that this arrangement has led to an estimated loss of around $230 million in tax revenue for Georgia during the fiscal year of 2024.
