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Set to launch in October, Legendz.com is a new social casino and sportsbook platform founded by Swedish iGaming veterans Henrik Persson Ekdahl, Mikael Harstad and George Westin.
With years of iGaming experience, they come from successful betting and casino ventures such as Betsafe, Catena Media, GIG (Gaming Innovation Group) and Hero Gaming.
Key takeaways
- Legendz.com will offer a free-to-play gaming experience.
- Legendz will enter at least 43 states through the social and promotional sweepstakes set-up.
- The founders of the new social casino announced thousands of casino-style games with a platform available in English and Spanish.
Legendz.com to enter at least 43 US gambling states immediately
Swedish founders and investors are now entering the US online gambling market with their new social casino and sportsbook platform.
Henrik Persson Ekdahl said in a Legendz press release: “We are super excited to launch Legendz.com and, for the first time, enter the US Consumer Social Gaming Market.
We built the platform from scratch, which means we have the liberty to design and develop new and original products, like our unique games called Legendz Originals.”
Persson Ekdahl was formerly interim CEO of Catena Media, which owns PlayUSA, and a former board of directors member.
What does the Legendz Social Casino platform offer?
As described in the press release, Legendz.com is a social casino brand that combines “cutting-edge technology” with “innovative gameplay” to make an “unparalleled” free-to-play gaming experience.
With a complete offer of social gaming products, players will be able to enjoy social sportsbook and online casino favorites, such as:
- Live casino games
- Table games
- Online slots
The platform offers a safe and responsible gaming environment, and it is available in English and Spanish to cater to the Hispanic community.
Moreover, Legendz Social Casino is giving away millions of Sweeps Coins to select lucky players.
The social casino also announced partnering with “the biggest game providers” to ensure the site has the best possible navigation. It also promises to offer the fastest checkout options.
Legendz is looking to hire additional team members
Among the recruited staff to lead the platform are legendary industry profiles like:
- Josh Margolis, previously from PrizePicks
- Charlie McMaw and Adam Weiner, both previously from High 5 Games
Further talent recruitment is ongoing, and Legendz.com is looking for an additional 25 team members.
Persson Ekdahl summarized: “The names of our recruitments clearly show it’s not just us who have faith that this will be an epic journey. We will most likely be around 50 people in the organization by the end of this year, and it’s full speed ahead now.”
The company has offices in Marbella, Los Angeles, Tampa and Cape Town.
