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State of Play’s TL;DR
- Atlantic City casino operators are lighting properties pink for Breast Cancer Awareness Month.
- The Casino Association of New Jersey is highlighting support for awareness, research, and early detection.
Atlantic City’s casino industry is marking Breast Cancer Awareness Month by lighting up properties in pink and promoting awareness, research, and early detection.
The effort was highlighted be efforts from Atlantic City operators such as Bally’s Atlantic City Hotel & Casino, Borgata Hotel Casino & Spa, Caesars Atlantic City Hotel & Casino, Hard Rock Hotel & Casino Atlantic City, and Ocean Casino Resort.
George Goldhoff of the Casino Association of New Jersey said the industry is using October to show support for people impacted by breast cancer.
“Each October, Atlantic City casinos stand united with our employees, guests, and the greater community to raise awareness and show our support for those impacted by breast cancer.”
Casino Association emphasizes awareness and early detection
Goldhoff also said the casinos remain committed to backing research and encouraging screening and access to care.
“Breast cancer affects families across our communities, and Atlantic City casinos remain committed to supporting lifesaving research, promoting early detection, and helping ensure patients have access to the care and resources they need.”
For casino visitors, the campaign is primarily a visible property-wide awareness initiative rather than an announced gaming or operations change. The focus is on pink lighting across resorts and public support messaging during October.
Based on reporting by NJ Biz.
