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With global attention on the FIFA World Cup, bet365 has launched its World Cup Tournament Challenge, a prediction contest offering up to $250,000 in total prizes.
The contest is available to eligible users in the company’s 17 licensed US sports betting states. Participants earn rewards by correctly predicting match results throughout the tournament, from the group stage to the final on July 19.
Players can submit predictions for every match and accumulate points across the competition’s full schedule.
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World Cup 2026 sets historic tri-nation hosting format
The 2026 FIFA World Cup is the first edition hosted by three nations: the United States, Canada, and Mexico. Matches will be played across 16 cities, marking a new era in the tournament’s history.
The expanded format includes 48 national teams, up from 32, which has been in place since 1998. Defending champions Argentina, led by Lionel Messi, arrived in North America to defend their title.
In total, 104 matches will be played between June 11 and July 19, when the final is scheduled at MetLife Stadium in East Rutherford, New Jersey.
With more matches than ever, fans have increased opportunities to engage with the tournament. Bet365’s Tournament Challenge is designed to capitalize on that engagement through predictive gameplay tied to real match outcomes.
How Bet365’s World Cup prediction contest works
The contest is based on predictions and a points system. Users select outcomes for every fixture in each group-stage matchday and knockout round: home win, draw, or away win.
Each participant receives 10 points per fixture to allocate to their chosen outcomes. Points are awarded based on the odds at the time of entry, meaning less-likely results yield higher rewards.
A key feature is the “Daily Double,” which allows players to double their points on one selected match per matchday or knockout round. Choosing correctly can significantly improve a player’s position on the leaderboard.
All selections must be submitted before kickoff. Once a match begins, entries are locked. Players may adjust remaining picks before deadlines.
The contest also includes a “Your Leagues” feature, allowing users to create private leaderboards and compete with friends.
How players can win up to $250,000 total
The competition features two leaderboard tracks: matchday and overall tournament standings. Both offer independent prize pools, giving players multiple opportunities to win.
There are four matchday leaderboards: Matchdays 1, 2, and 3, plus the Round of 32. Each matchday winner receives $50,000. Additional prizes are awarded down to 50th place, including cash and Bet Credits.
The overall leaderboard features a separate prize structure.
- First place earns $50,000
- Second place receives $15,000
- Third place earns $5,000
- Prizes continue through 50th place, with a mix of cash and Bet Credits.
A participant who wins both a qualifying matchday leaderboard and the overall tournament could earn up to $250,000 in total winnings.
Full entry schedule for Bet365’s Tournament Challenge
The Tournament Challenge opened for entries on May 31, 2026, and remains open until the World Cup final on July 19. Entry windows open progressively as each stage concludes.
- Matchday 1 opened May 31
- Matchday 2 opened after the final group match on June 15
- Matchday 3 followed on June 21
- Round of 32 entries open after June 27
- Round of 16 entries open after July 3
- Quarterfinals open on July 7 and semifinals on July 11
- Entries for the third-place match and final open after July 15
Each phase becomes available only after the previous stage concludes.
The promotion is available to eligible bet365 users in licensed US states. Participants must be 21 or older.
Bet365 reserves the right to accept or decline entries and may modify or discontinue the promotion at its discretion. According to the company, prizes are awarded based on final leaderboard standings, and winners are responsible for any applicable taxes.
