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Pro football fans have one more reason to stay glued to the Big Game this Sunday, Feb. 8. DraftKings is putting up $5 million in prizes through its Live Millions promotion, and all you have to do is place live bets during the game.
Kickoff is scheduled for 6:30 p.m. in Santa Clara, and the promotion runs alongside the action. Unlike traditional pregame offers, Live Millions encourages ongoing participation, from kickoff through the final whistle.
How DraftKings Live Millions works
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Bet $5 Get $200 in Bonus Bets Instantly
Plus Get up to $1,000 Deposit Bonus
Bet on All Your Favorite Sports With America's Top-Rated Sportsbook
To Claim: Click CLAIM OFFER
To participate, opt in through the DraftKings Sportsbook app or website. Once enrolled, you’ll receive a promotional token that applies automatically to qualifying in-game bets on the Big Game. To qualify, you must meet the following conditions:
- Place a live bet during the Big Game
- Wager at least $1
- Your live bet must have odds of -500 or longer
When an eligible bet is submitted, the token activates and creates one entry into the Live Millions sweepstakes. Immediately after that bet is placed, DraftKings reloads the token, allowing customers to continue earning entries with each additional qualifying wager during the game.
There is no fixed limit on entries. As long as the bettor continues placing eligible live bets, new entries will keep accumulating.
Why Live Millions favors active bettors
The structure of Live Millions reflects how betting habits have changed in recent years. In-game wagering has become one of the most popular ways to bet on major sporting events.
Rather than locking in a prediction hours before kickoff, bettors can respond to momentum shifts, injuries, coaching decisions, and overall game flow.
Big Game contests often swing dramatically from quarter to quarter, and DraftKings’ format allows customers to benefit from those changes. Whether someone focuses on second-half props, late-game spreads, or individual player markets, each qualifying wager also carries sweepstakes value. This creates an additional layer of interest beyond the standard payout for a winning bet.
The $5 million prize pool breakdown
After the game ends, DraftKings randomly selects winners from the pool of sweepstakes entries.
The combined prize pool totals $5 million and is spread across several tiers. While the top prizes are limited, tens of thousands of participants will receive smaller rewards. Here’s the breakdown:
- $10,000 in Bonus Bets for 50 select winners
- $1,000 in Bonus Bets for 1,000 additional winners
- $50 in Bonus Bets for 50,000 winners
- $20 in Bonus Bets for 50,000 winners
- All other entrants receive a 20% all-purpose profit boost token (valid for a max $20 bet)
Each eligible customer is limited to one prize, regardless of how many qualifying NFL bets they place. Bonus bets are non-withdrawable and valid only on DraftKings. While any resulting winnings can be withdrawn, the original stake is forfeited. Both bonus bets and profit boost tokens expire 30 days after issuance.
What you need to know before opting in
The Live Millions promotion is open to eligible US residents who are physically located in states where DraftKings Sportsbook operates. Participants must:
- Hold a verified DraftKings Sportsbook account
- Opt in for this special offer before placing qualifying bets
- Use the token only on Big Game in-game wagers
The promotion is not available in states where online sports betting is prohibited by law. As a registered sweepstakes, no purchase is required to enter or win, in line with state regulations.
Further details, including entry limits, deadlines, and prize distribution, are provided in the official terms and conditions. Be sure to read the fine print before opting in.
A different approach to betting on The Big Game
Promotions around the Big Game have become increasingly competitive, with online sportsbooks offering a mix of sign-up bonuses, insurance bets, and odds boosts.
Live Millions stands out by focusing on volume and consistency rather than a single wager. It favors bettors who stay engaged with the game rather than placing a single large pregame bet and walking away. The result is a promotion that runs parallel to regular betting activity rather than replacing it.
