DraftKings Casino Launches ‘Spin Your Way’ Ad Campaign in Online Casino Markets

State of Play’s TL;DR

• DraftKings has launched “Spin Your Way,” a new ad campaign highlighting ways in which online casino customers can play and earn rewards.
• The commercial expresses the fun of playing online games at DraftKings Casino.

DraftKings Inc. has announced the launch of “Spin Your Way,” a new ad campaign developed in collaboration with The Tenth Man.

The campaign celebrates the excitement of DraftKings Casino and the many ways customers can play and earn rewards, including an extensive catalog of games, a seamless app experience, exciting promotions, and loyalty benefits.

The new campaign will air in the states where DraftKings Casino is available.

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Gambling problem? Call 1-800-GAMBLER (MI/NJ/PA/WV). 21+. Physically present in MI/NJ/PA/WV only. Void in ONT/AB. Eligibility restrictions apply. Please play responsibly. 1 per new DraftKings Casino customer. Opt-in req. Min. $5 in wagers req. Max. 1,000 Flex Spins issued for choice of Select Games. Spins issued as 50 Spins/day upon login for 20 days. Spins are non-withdrawable and expire 24 hours after choosing Select Game. Spin values vary. Game availability may vary. Terms: casino.draftkings.com/promos. Ends 8/23/26 at 11:59 PM ET. Sponsored by DK.

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Draftkings Casino Review

4.6 Rating

T&Cs Apply. View Here.

Gambling problem? Call 1-800-GAMBLER (MI/NJ/PA/WV). 21+. Physically present in MI/NJ/PA/WV only. Void in ONT/AB. Eligibility restrictions apply. Please play responsibly. 1 per new DraftKings Casino customer. Opt-in req. Min. $5 in wagers req. Max. 1,000 Flex Spins issued for choice of Select Games. Spins issued as 50 Spins/day upon login for 20 days. Spins are non-withdrawable and expire 24 hours after choosing Select Game. Spin values vary. Game availability may vary. Terms: casino.draftkings.com/promos. Ends 8/23/26 at 11:59 PM ET. Sponsored by DK.

• New Players Get 1,000 Flex Spins Including 500 Lightning Link Spins

• Play Slots, Roulette, Blackjack, Craps & Progressive Jackpots for Real Money Anywhere, Anytime

• To Claim: Click CLAIM OFFER

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Ad’s goal was to express excitement of playing

The 30-second commercial plays on the double meaning of “spin.” It uses characters moving through settings including a yoga class and outer space to illustrate the range of experiences available on the platform.

Christian Bogstrand, executive VP and GM of online casinos at DraftKings, said the campaign is about customer experience.

“We put customers at the center of everything we do and continually evolve DraftKings Casino to make play more personal, engaging and entertaining.”

He added that the campaign is meant to show “the variety of our offerings, and the range of experiences customers can choose from and make their own.”

Award-winning filmmaker Joseph Kahn directs the ad. He said the project paired “a simple creative idea” with a technical challenge. He added that the goal was to express “the internal fun and excitement of playing DraftKings Casino through the physical action of people spinning.”

What the campaign says about DraftKings Casino

DraftKings said its casino product is live in five US states as well as Ontario and Alberta in Canada.

The campaign highlights the features DraftKings wants front and center: thousands of games, including exclusive titles and popular slots; promotions, and loyalty benefits.

It also reiterates responsible gambling measures, including deposit limits, cool-off periods, and self-exclusion.

Based on reporting by DraftKings.