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In a move to strengthen its real-money online casino division, DraftKings has appointed Christian H. A. Bogstrand as executive vice president. The former Bet365 CEO will also serve as the company’s general manager of online gaming. The announcement, made Oct. 21, 2025, marks a significant addition to DraftKings’ leadership team.
Proven online casino leader joins the DraftKings fold
Before joining DraftKings, Bogstrand served as CEO and head of gaming at Bet365, where he helped shape the company’s gaming operations. His résumé also includes a stint as CEO of Lucky7 Ventures, and earlier in his career, he worked as a casino and poker manager at Expekt.com.
Bogstrand brings more than two decades of industry experience to his new role. DraftKings expects to benefit significantly from his leadership and expertise.
In a LinkedIn post announcing his appointment, Bogstrand wrote,
“From the talented teams to the solid in-house technology framework and the organization’s dedication to providing outstanding player experiences, this represents a rare opportunity to contribute to a company that is expanding with clear intent.”
He added, “It’s also an environment where I believe I can excel and continue to develop professionally.”
DraftKings to boost player engagement and market share
As part of his responsibilities, Bogstrand will take a leadership role in steering DraftKings’ online casino business. His focus will be on expanding the brand into new markets while boosting the company’s current market share.
He will also play a key role in developing and enhancing DraftKings’ iGaming products. His oversight will include online casino operations, growth initiatives, player engagement, and product optimization across all regulated markets.
Reflecting on his move to DraftKings, Bogstrand said, “During my initial conversations with the company’s leadership, I encountered a group of people who were welcoming, highly focused, and genuinely passionate about building their brand. Their enthusiasm and vision immediately convinced me that this was the right place to be.”
Fresh vision, analytics drive DraftKings’ iGaming ambitions
Bogstrand’s appointment comes as DraftKings works to reinforce its leadership team amid rising competition across the online gambling sector. The company plans to broaden its product portfolio while continuing to integrate advanced analytics.
DraftKings also aims to enhance its user-centered design, improve player retention, and further expand its market share. As part of its push into new markets, the company is making its first foray into prediction markets.
A new bet on forecasting
Shortly after announcing Bogstrand’s arrival, DraftKings revealed it had completed a deal to acquire Railbird Technologies, a licensed prediction market platform regulated by the Commodity Futures Trading Commission. The acquisition will power DraftKings Predictions, a new product line.
The announcement followed comments from DraftKings CEO Jason Robins, who told investors during recent earnings calls that the company has been closely monitoring the prediction markets sector.
Built as a mobile app, the product will enable users to trade event contracts across various cultures, entertainment, and finance sectors. While no launch date has been announced, speculation suggests it will debut in the coming months. However, DraftKings has confirmed there are currently no plans to offer sports event contracts to users.
The company aims to leverage Railbird’s technology and team to build its own advanced trading platform.
