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FanDuel Casino has added Love Island to its app, which sounds ridiculous until you think about it for more than 10 seconds.
The operator signed an exclusive deal with Zoo 55, part of ITV Studios, to build Love Island–branded online casino games for the US market. The first title, Love Island Reel Vibes, is already live in New Jersey, Pennsylvania, Connecticut, and Ontario. Michigan is next, with more titles on the way.
ITV Studios says the partnership with FanDuel Casino was designed to extend the Love Island brand beyond television and into ongoing digital formats.
“We are excited to pair our record-breaking reality franchise with FanDuel,” said Steve Watling, senior vice president of gaming at ITV Studios.
According to Lex Scott, vice president of gaming, the current launch is just the beginning. “We have a first game live now, with more Love Island titles already scheduled to roll out in 2026, and we expect the partnership to continue growing,” Scott said.
An online slot built to match Love Island’s energy
Love Island Reel Vibes was built with Games Global, and it behaves exactly how you would expect a Love Island game to behave: bright, busy and a little chaotic.
At the center of the game is a Power Combo mechanic designed to build momentum over time, featuring:
- Three different free spins modes that unlock and stack as the feature progresses
- Colored scatter symbols that trigger boosted jackpots
- Expanding wild reels that widen the play area
- Multipliers layered across a six-row grid
It is designed to feel like the show — not subtle, not minimal, just maximum villa energy.
Why Love Island makes sense for online casinos
Love Island is not just a TV show. It is a mobile-first content machine.
The audience lives on their phones. They engage daily. They react in real time. They already understand streaks, episodes, cliffhangers, and dopamine loops. That overlap with real-money online casino behavior is nearly perfect.
For FanDuel, the goal is not about converting hardcore online slots players. It is about expanding reach without building a new audience from scratch. The Love Island fanbase already knows how to engage with digital entertainment. FanDuel is simply giving them a different screen to tap.
For ITV Studios, the upside is obvious. The brand stays active between seasons, enters the regulated US online casino market, and creates a new revenue stream without touching broadcast schedules.
“Love Island has become a cultural phenomenon with a deeply engaged, mobile-native fanbase, making it an ideal partner as we expand our portfolio of exclusive entertainment,” said Ian O’Reilly, vice president of games at FanDuel Casino.
“With Love Island Reel Vibes, we’re delivering a fresh, feature-rich slot experience that brings the energy of the villa directly to our players—and this is only the beginning of a multi-year collaboration that will introduce even more exclusive Love Island content.”
