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Kalshi has partnered with Signify Group to protect athletes and coaches from online abuse tied to its sports markets. Users found responsible for threats or harassment could lose their accounts permanently, the exchange said in an Oct. 14 announcement.
Signify, a London-based firm that specializes in online safety, threat intelligence and investigations, will monitor abuse aimed at athletes and coaches in the NFL, NBA, MLB, NHL and ATP Tour.
Kalshi also adopted a rule, effective Oct. 27, that bars abuse and threats connected to trading activity, according to the exchange’s regulatory filing as described by PredictionMarketPulse.
Three safeguards behind the new partnership
The partnership has three parts. Signify’s Threat Matrix service will monitor public social media for abuse, threats and harassment against athletes, coaches and sports personnel, including content tied to Kalshi’s markets.
Kalshi has also joined the Bad Actor Program, which links verified abuse to action against the accounts involved. The new exchange rule is backed by updated platform policies and terms and conditions.
Penalties will vary by case. Violations of the new rule can carry financial penalties, and Kalshi can take enforcement action up to permanent account closure. Where appropriate, evidence may also go to sports organizations or law enforcement.
Where AI detection meets human analysts
Threat Matrix pairs AI-powered detection with human analysis. The software scans major social networks for posts in 32 categories of abuse and threats in more than 100 languages.
Signify’s analysts then assess each case’s severity and risk, and its open-source intelligence team investigates cases that need further action. When behavior may cross a criminal threshold, investigators will gather evidence for possible referral to police.
Kalshi will also see emerging trends and the severity of abuse tied to its markets. The companies said the effort targets abusive, threatening and potentially criminal conduct, not legitimate criticism or debate about sports performance.
Matching social media threats to traders
Signify and Integrity Compliance 360 Inc., known as IC360, created the Bad Actor Program. Signify investigates serious cases of abuse and threats, and IC360 technology helps Kalshi determine whether those responsible hold accounts on its exchange. If they do, Kalshi’s rules give it the basis to act.
Fanatics Sportsbook became the first legal US sports betting operator to join the program in late June. IC360, which already had a partnership with Kalshi, said then that the model could extend to prediction markets.
Novig announced Oct. 19 that it is adding IC360’s Bad Actor technology.
College athletes report widespread online abuse
The NCAA’s Growth, Opportunities, Aspirations and Learning of Students in College study, released in February, found that 51% of Division I men’s basketball players reported social media abuse based on their athletic performance. The study also found that 46% had received negative or threatening messages from someone who bet on their game.
Kalshi said the new measures build on existing controls, including restrictions that bar athletes, coaches and others with relevant information from trading on their own sports markets. The exchange also runs monitoring and compliance systems as part of its broader market integrity framework.
Executives say abuse will carry consequences
Robert DeNault, Kalshi’s head of enforcement, said athletes and coaches should be able to compete “without facing abuse or threats simply because someone has a financial interest in the outcome of a sporting event.”
In a Kalshi news post, he said the partnership gives Kalshi another tool to identify unacceptable behavior, and that it will be used alongside the new rule to show there are real consequences.
Jonathan Hirshler, CEO of Signify, tied the partnership to the growth of prediction markets. He said athletes and coaches must be protected from abuse tied to a person’s financial stake in a game, adding that “Kalshi has rightly chosen to confront that directly.”
Hirshler also had a message for users with losing positions: Kalshi can identify anyone who threatens an athlete and close the account, and serious cases can carry consequences beyond the platform.
Why early cases will matter most
The partnership gives Kalshi a formal process for handling abuse tied to its markets. Early cases should show how often abusive posts trace back to exchange accounts. Kalshi will receive evidence and trend data to guide enforcement, and sports organizations may receive material when a case warrants it.
IC360 has said the program’s model can extend to other prediction markets, and Novig’s decision to join suggests that is already happening.
