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BetMGM is leaning into the Halloween season with LegendSCARY, which it calls its biggest seasonal casino campaign of the year. The campaign runs through Sunday, Nov. 1, and combines themed games, leaderboard contests, weekly promotions and sweepstakes.
The operator announced the campaign Oct. 15 in a press release on its website. Inspired by its “Make It Legendary” brand platform, the initiative positions BetMGM Online Casino as a Halloween destination.
Halloween theme transforms BetMGM Casino lobby
Players logging in will find a fully themed casino, with spiders, bats and cobwebs throughout the lobby and a dedicated Halloween games category for seasonal favorites and new releases.
“Halloween lends itself perfectly to casino entertainment, and LegendSCARY Month is all about making October more fun for our players,” said Oliver Bartlett, senior vice president of gaming at BetMGM.
“Whether it’s discovering a new game, climbing a leaderboard, or unlocking rewards, we’ve packed the month with experiences that keep the excitement going every time players visit BetMGM.”
Exclusive slot anchors Halloween game lineup
The campaign features more than 50 Halloween-themed online casino games.
Among the highlights is Bigger Piggy Halloween Bank, available exclusively at BetMGM Casino and Borgata Online. The real-money slot game from Inspired combines Bonus Spins, jackpots, Cash and Collector symbols and the Piggy Wheel Bonus, which can award additional prizes and bonus features.
BetMGM’s award-winning real-money online casino offers more than 7,000 titles across North America and one of the largest state-by-state exclusive progressive jackpot networks. The network has more than 25 games, including MGM Grand Millions, Bison Fury and 15 Lanterns.
Players earn BetMGM Rewards Points and Tier Credits by playing at BetMGM Casino. Points can be redeemed for digital bonuses, MGM Rewards points or Marriott Bonvoy points.
Three final events close out October
LegendSCARY unfolds through a rotating schedule of promotions rather than a single event. Kickoff to the Crypt (Oct. 1-11) and the MGM Monster Mash Leaderboard (Oct. 12-18) have already run. Three more promotions follow:
- Promo Your Way Frenzy: Oct. 19-25
- The Final Haunting Sweepstakes: Oct. 26-29
- The Final Drive Leaderboard: Oct. 30-Nov. 1
BetMGM says players should visit its casino each week for full details and terms for each promotion. The promotions are not available in Alberta or Ontario, and players must be 21 or older. Offers are subject to eligibility requirements.
Safer gambling resources remain available online
BetMGM said responsible gambling remains a key focus as it expands into new markets. The company offers GameSense, a program developed and licensed to BetMGM by the British Columbia Lottery Corporation, on its mobile and desktop platforms. According to the press release, customers receive the same GameSense experience offered at MGM Resorts properties.
GameSense complements BetMGM’s existing responsible gaming tools.
