Share 
Resorts World has signed on as a community partner in the Too Young to Bet campaign, joining the program in 2025. The public initiative aims to raise awareness about the dangers of underage gambling while promoting responsible play among families.
As part of the effort, the Resorts World brand will participate across its three New York state properties: Resorts World New York City, Resorts World Catskills and Resorts World Hudson Valley.
The campaign is led by the National Council on Problem Gambling and supported by the North American Association of State and Provincial Lotteries. Resorts World’s participation reflects a growing focus among communities on youth safety and gambling harm prevention.
National campaign aims to prevent underage gambling
The Too Young to Bet campaign is a public media initiative designed to increase awareness of the risks associated with underage gambling and promote prevention efforts at home and within the community.
The campaign is primarily geared toward parents and caregivers but is intended for all adults to help ensure children do not have access to gambling products. Similar to GambleAware’s prevention efforts, the initiative encourages discussions about responsible play and early intervention.
The campaign brings together lotteries and community organizations across North America and internationally to promote education on youth gambling risks and related harms. Partners share consistent messaging and practical guidance aimed at prevention.
Derek Longmeier, president of the National Council on Problem Gambling Board of Directors, said underage gambling is a growing and often underestimated threat.
He said the Too Young to Bet campaign helps families and communities understand the importance of keeping children away from gambling products. Longmeier added that education and awareness can reduce harm, while clearer boundaries and stronger prevention efforts at home and in public settings can have a significant impact.
He welcomed Resorts World’s participation, noting that additional partners help expand the reach of prevention messaging. He described the campaign as a public interest effort focused on safeguarding young people and addressing gambling-related harm before it escalates.
Resorts World’s commitment to responsible gambling
As a community partner, Resorts World will participate in the Too Young to Bet and Gift Responsibly campaigns, having joined the program in 2025. The company will promote responsible gambling through social media and community outreach, encouraging conversations about keeping gambling products out of the hands of minors.
Resorts World also plans to support the campaign by sharing responsible gambling messages, information about the risks of underage gambling, youth gambling statistics, and guidance for parents and caregivers.
As part of its efforts, the company may educate parents about the potential effects of gambling-like video games and help them recognize early warning signs of problem behavior. Resources will include strategies for communicating with young people and limiting access to gambling products.
Following the campaign, Resorts World will participate in a post-campaign survey to assess outcomes and help inform future outreach and prevention efforts.
Leadership highlights commitment to youth safety
Meghan Taylor, senior vice president of government affairs and public relations at Genting New York, said Resorts World is proud to join the Too Young to Bet campaign as a community partner.
She said the company will work with the campaign to raise awareness about the risks of underage gambling and remains committed to supporting efforts that help protect young people across its communities.
