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Sweepstakes Face Pressure in Tennessee Despite Online Casinos Remaining Illegal

Tennessee still does not allow real-money online casinos, while legal social and sweepstakes platforms face uncertainty
Tennessee still does not allow real-money online casinos, while legal social and sweepstakes platforms face uncertainty.
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State of Play’s TL;DR

  • Tennessee remains a no-go for legal real-money online casinos.
  • At the same time, social and sweepstakes casino models continue to operate under growing scrutiny from state officials.

Tennessee still does not have legal real-money online casinos. Players can access legal online sports betting, plus social casinos and sweepstakes casinos, but the sweepstakes category faces uncertainty as the state attorney general pushes operators to stop offering redemption features.

A new Tennessean roundup underscores a familiar but important distinction for gambling readers: Tennessee is active in online sports betting, but not in online casino gaming. That keeps the state outside the small group of US jurisdictions that have legalized real-money online casinos.

Tennessee allows online sports betting, not online nor retail casinos

Tennessee legalized online sports betting in 2019 and launched the market in November 2020. The Tennessee Sports Wagering Council regulates that business.

Online casino gaming is a different story. The state has not legalized real-money online casinos, and there are currently no active bills or proposals aimed at changing that.

Tennessee also does not have land-based casinos, making it an outlier compared with states that built online casino gambling from existing casino frameworks.

For Tennessee players looking for casino-style games, the legal alternatives are social casinos and sweepstakes casinos. Those platforms generally rely on virtual-currency systems rather than direct real-money wagering.

The dual-currency system that’s drawn heat from several states uses Gold Coins, which have no cash value. They also use Sweeps Coins, which can’t be purchased directly but can be redeemed for real cash prizes. Purchasing Gold Coins many times includes receiving “bonus” Sweeps Coins.

As with other states, some of which have banned sweeps that use the dual-currency model, that model may not be on fully comfortable ground in Tennessee. The Tennessean reports that the Tennessee attorney general has pushed sweepstakes casinos in the state to stop offering the sweepstakes redemption side of their operations.

For players and operators alike, that means the category may remain available for now, but its most important consumer-facing feature is under pressure. Any near-term movement appears more likely to come from enforcement pressure around sweepstakes redemption mechanics than from a push to legalize full online casino play.

Based on reporting by Alaina Morris for The Tennessean.

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Ian St. Clair

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Ian St. Clair is a lover of words, vocal or written. He is one of the most respected and trusted voices in online gambling, with over six years of industry experience. From online casinos and sports betting to being a preeminent advocate for responsible gambling, Ian is a leading expert. A University of Northern Colorado graduate, Ian also has over a decade of journalism experience covering college and professional athletics, as well as the symphony and theater. Ian's a lover of history, news, and bacon. Oh, and tacos.

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