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CRM marketing solution provider Optimove is expanding to support the rapidly growing online sweepstakes sector. The company announced it has secured three sweepstakes companies as clients:
- The Money Factory
- MyPrizes
- Chanced.com
Pini Yakuel, CEO and founder of Optimove told PlayUSA:
“As the sweepstakes industry continues its rapid growth, it’s more important than ever to elevate contestants’ experiences through true marketing personalization.
At Optimove, we start with the contestant, leveraging advanced AI and deep industry expertise to create highly personalized, data-driven strategies that enhance engagement and loyalty.
We are excited to welcome The Money Factory, MyPrize, and Chanced.com to the Optimove family. Together, we will revolutionize sweepstakes marketing by fostering deeper, personalized relationships and delivering unparalleled contestant satisfaction.”
Key takeaways
- Optimove is a leading CRM (Customer Relationship Management) marketing solution provider to online casinos, sportsbooks, and lottery.
- Besides sweepstakes, Optimove helps leading operators and software suppliers reach and retain customers. Optimove has also designed its system to reduce problem gambling.
- As the sweepstake industry continues to gain popularity, sweepstake casinos and unregulated sites offering cash prizes started to exit Michigan last year.
Optimove empowers sweepstake operators to attract and retain customers
Drawing on its expertise as the leading CRM marketing solution provider in the online casino and sports betting industry, Optimove empowers sweepstakes companies to:
- Improve contestant experiences
- Cultivate loyalty
- Increase retention rates
- Maximize player lifetime value through advanced AI-driven marketing campaigns that start with the player
According to the company’s news release, Optimove‘s CRM marketing solution empowers sweepstakes companies with:
“Advanced marketing AI: Providing AI-driven Insights, Creation, and Orchestration for better contestant understanding, streamlining content creation, and optimizing hundreds of multichannel campaigns seamlessly for enhanced personalized experiences across channels and touchpoints.
Personalization of web and app experiences: Serving personalized content and product recommendations across all digital touchpoints with Opti-X, Optimove’s Digital Experience Platform (DXP), combining business rules with over 20 AI models.
Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-contestant view.
Dynamic real-time marketing: Combining sophisticated modeling and rich historical data with the speed and relevancy of real-time data to create powerful segments and swiftly respond to contestants’ actions with personalized messages in real-time across all marketing channels.
A continuous optimization loop: Leveraging Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.”
In its report from last year, Optimove revealed the primary drivers of player loyalty are: competitive odds (40%), a user-friendly interface (23%), and generous bonuses (23%). This was followed by responsible gambling tolls (7%) and a variety of games (7%).
Optimove works on integrating responsible gambling measures
Optimove collects data from multiple sources. It then analyzes the data using machine learning algorithms to identify patterns that may indicate a player is at risk of developing a gambling problem.
If a user is identified as at risk of developing a gambling problem, the Optimove CRM software can create targeted messaging and promotions that encourage responsible gambling.
Many companies, such as BetMGM, Penn National Gaming, Rush Street Interactive and Pragmatic Play, chose Optimove to enhance personalized experiences across their digital assets.
The legality of sweepstake sites differs from state to state
Sweepstake casinos allow users to play slots and table games without directly betting real money. Players can win real cash prizes in the form of bonuses or promotional events.
The legality of sweepstake sites varies from state to state and is based on local laws. While federal law allows sweepstakes to operate by default, regulators and lawmakers can take action to ban them.
Sweepstakes sites are currently available in more than 40 states. However, states like Michigan, Washington, and Idaho have clear policies against them.
The Michigan Gaming Control Board confirmed in January that it had sent cease-and-desist letters to three sweepstake operators last fall, asking them to stop operating in the state.
The regulator’s findings discovered that two companies registered in the US (PredictionStrike Inc. (NY) and VGW LuckyLand, Inc. (CA)) and one in Cyprus (Sweepstakes Limited) were offering iGaming in the state without licenses. All three companies pulled their products and left Michigan.
