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Penn Entertainment (NASDAQ: PENN) shared its second-quarter earnings with shareholders and stock analysts Thursday amid layoffs. The app will be easier for players to use and will focus on numerous parlay options.
Parlays are fun for players and these wagers have a higher hold for the operator than straight bets. Ultimately the new parlay features should generate more revenue for Penn.
The app will also be integrated deeper into the ESPN and ESPN Fantasy apps. The Score Bet app will also see improvements.
There’s only one ESPN Bet retail sportsbook at its Hollywood Greektown casino in Michigan. Penn will convert eight more existing retail sportsbooks to promote ESPN Bet over the next two months.
There will be nine ESPN Bet sportsbooks inside Penn casinos before the year is over.
