On Friday, casino entertainment provider Play’n GO struck a partnership deal with PokerStars in Michigan. Under this partnership, the former will launch a game for the NHL team, the Detroit Red Wings.
The latest game features an NHL theme and is solely based on the Red Wings. It will be accessible to patrons of PokerStars in the Great Lakes State.
PokerStars has gained a reputation for offering exceptional card games and has successfully expanded its reach into the iGaming sector. This success has fostered a longstanding and fruitful relationship between PokerStars and Play’n GO, spanning across Europe and the US.
NHL collaboration signals preexisting partnerships with online casinos
This enduring partnership is particularly significant as both companies share similar objectives and goals. The NHL has also expressed interest in venturing into online gambling to provide fans with engaging options.
In a prior partnership between the League and BetMGM, the latter developed exclusive online games that drew inspiration from the NHL’s franchises. The games showcase a creative fusion of the NHL’s iconic elements into diverse forms of entertainment.
BetMGM Casino leveraged the distinct elements of the NHL, such as team identities, visuals, and player personas, to craft an immersive entertainment experiences for fans. The online casino games explore avenues beyond conventional sports-related offerings, which is similar to what Play’n GO says about the Detroit Red Wings game.
Chief Commercial Officer at Play’n GO, Magnus Olsson said they are excited about the partnership. He added that from the outset, the prospect of collaborating with PokerStars to craft a gaming experience tailored for the Detroit Red Wings captivated them.
Olsson said they are immensely satisfied with the outcome. In a Play’n Go news release, he said:
“The opportunity to team up with PokerStars to design a game for the Detroit Red Wings was very appealing to us from day one, and we’re very pleased with the final product. Game design is at the heart of our success globally, and we’re proud to have been given this opportunity.
We’re confident that PokerStars players in Michigan will love this game featuring their home-state hockey team, and we of course wish the Red Wings every success for the remainder of the season.”
According to Brent Rovner, PokerStars Casino director of North America, this game will most likely be embraced by the team’s fans in Michigan as it promises player engagement.
Rovner stated: “This exclusive partnership with Play’n GO to create a custom game for the Detroit Red Wings is a testament to PokerStars’ commitment to providing our players with the most innovative and engaging gaming experiences.
We’re confident that this game will be a hit with our Michigan players, and we’re excited to see them cheer on their favorite team while enjoying this exciting new game.”
Play’n GO maintains momentum in vertical expansion
As the year draws to a conclusion, Play’n GO has been actively delivering its gaming services not only in North America but also extending its reach internationally.
This month, the casino entertainment provider orchestrated an exclusive release of its latest online slots game, Piggy Blitz, which revolves around a coin and piggy bank theme. Piggy Blitz is also exclusively available at BetMGM Casino, specifically in the lucrative US market.
In addition to its endeavors in North America, Play’n GO has further solidified its presence in Europe through a strategic partnership to provide its innovative games to British gambling entity, William Hill, specifically to the Italian market.