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Potawatomi Casino In Milwaukee Sets Opening For New Poker Room, Sportsbook

Written By Katarina Vojvodic on March 5, 2024
Coming Soon Neon Sign Illustration

The Potawatomi Casino Hotel in Milwaukee announced a grand opening date for its official sportsbook and poker room.

Potawatomi Casino Hotel CEO Dominic Ortiz said May 3 will be the official unveiling day of the 14-table poker room and the Las Vegas-style sportsbook. The sportsbook was the final part of a $190 million renovation project.

Wisconsin casino to offer new Vegas-style sportsbook and 14-table poker room

A new retail sportsbook at the Wisconsin casino will feature 6,500 square feet of sports betting space, including:

  • Two floors equipped with a 2,000-square-foot LED screen
  • A broadcast booth with a professional-quality three-camera system
  • More than 20 TVs ranging in size up to 98 inches

With a seating capacity of over 200, the venue will offer kiosks and ticket writers catering to all kinds of casino gaming enthusiasts.

The 14-table poker room and the superb sportsbook will be in the former Northern Lights Theater area and will offer a variety of games. The Poker Room will introduce a selection of games, including:

  • 1-3 No Limit
  • 2-5 No Limit
  • Pot Limit Omaha (PLO)

Moreover, the poker room will integrate food and beverage services from its neighboring sportsbook, including over 40 beers on tap. The casino said it would continue to host promotions like Hourly High Hand Jackpots and Bad Beat Jackpots.

Currently, there are no legal online casinos in Wisconsin, but PlayUSA is keeping track of its push in the US. You can keep abreast of legislation for more gambling in the States with the 2024 online casino bill tracker.

According to WISN 12 news article, Sean Cullen, director of the sportsbook at Potawatomi Casino Hotel, said:

“There is simply no retail betting space outside of Las Vegas that can rival the sophistication of our new venue. Ranked No. 2 in the country for gross gaming revenue among publicly reporting sportsbooks, our 75 existing kiosks have established us as a formidable player. We anticipate our new retail sports betting venue to position us as a premier travel destination in the Midwest.”

Potawatomi Casino Hotel Milwaukee was the city’s first sports betting site

In January 2023, Potawatomi Casino Hotel announced adding sports betting kiosks, replacing its Northern Lights Theater and the Fire Pit Sports Bar & Grill with a permanent sportsbook.

In March, Potawatomi Casino announced signing a multi-channel sports betting partnership with the Kambi Group. A few weeks later, it opened a temporary ground-floor space within its facility.

The Potawatomi Casino Hotel opened its newly renovated third floor to the public in September. At the time, the Wisconsin casino announced the next phase of a $190 million renovation project would be the opening of a new retail sportsbook at the casino, scheduled to start in the spring or summer of 2024.

Ortiz commented: “We are excited to bring the next level of an entertaining sports betting atmosphere to our guests. We appreciate the patience our guests have given us while we build out these two extraordinary projects. I can assure them it will be well worth the wait.”

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Katarina Vojvodic

Katarina Vojvodic is a lead writer for PlayUSA who lives in Toronto. Vojvodic provides coverage of the US gambling industry with a focus on US online casinos. Previously, she covered Ontario’s online gambling industry for Vojvodic holds a master’s degree in journalism from the University of Belgrade. Outside working hours, she can be found near the water with her husband and their two kids.

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