SVP at Hard Rock Casino and Digital, Grant Williams, speaks with PlayUSA about the upcoming Winterfest promotions.
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Hard Rock Bet’s Winterfest is in full swing for New Jersey online casino players. The season-long event started on December 2 and runs through February 2.
A total of $3 million in payouts are available as prizes across all the Winterfest promos.
PlayUSA chatted with Hard Rock Digital’s SVP-Casino, Grant Williams, to dive deeper into What Winterfest has to offer.
$3 million is a big prize pool, but it’s spread over a number of weeks. What’s the biggest single prize we’ll see on offer during the series?
With $3 Million in payouts, WinterFest is Hard Rock Bet’s biggest-ever event – three times larger than last year’s inaugural promotion. The best thing about Winterfest is that it’s not a few big prizes to a few players, but promotions running EVERY SINGLE DAY and anticipated payouts to up to 2,500 players per week.
It seems like you’re announcing the promotion schedule one week at a time. Are there any surprises coming in later weeks or is the format going to remain similar throughout?
The format will remain generally the same so players will know when their favorite promotions will be running, but we’re layering in some surprise additions beyond the regular cadence of promotions to keep players engaged throughout the eight-week event. Stay tuned!
It was only a couple of months ago that you hosted your inaugural NJ slots tournament, with $1.5 million in prizes for that. Do you expect that focusing your promotional efforts on these sorts of special events will continue to be a big part of Hard Rock’s strategy going forward into 2025?
Absolutely. Big headline special events allow us the opportunity to bring our internal teams together to create a branded story and exclusive experiences that differentiate Hard Rock Bet in a crowded marketplace. Just like our land-based partners, Hard Rock Bet knows how to put on a show!
What goes into planning an event like this behind the scenes?
It’s so much more than simply creating a schedule of promotions. Payouts will always be the headlining element, but to create a differentiated online entertainment event takes months of planning and collaboration across business functions. The results show the creativity and thought behind WinterFest, which will be supported by a snowball filled campaign that was somehow filmed in Florida of all places. As you know, snow in Florida doesn’t just happen.
Are there particular components of the series you’d recommend looking at for a casual player on a budget? What about a more dedicated casino fan?
Just like our Roll With Us campaign touts, WinterFest has something for every kind of player. Midweek promotions will allow players the opportunity to win thousands off only a few dollars wagered, while each weekend will feature a free-to-enter sweepstakes where players will be eligible to win great payouts just by opting in. There’s something for everyone, and we can’t wait to start rewarding winners with these great payouts.
Week 2 of Hard Rock Bet‘s Winterfest has arrived, bringing with it a flurry of promotions for New Jersey online casino players.
All players who are active and playing on December 9 from noon-7 p.m. ET have a chance to win a random casino bonus starting at $5. The hot seats will be active five times for 15 minutes apiece, but Hard Rock Bet won’t reveal the exact times ahead of the promotion. It’s the luck of the draw for players who are online during the promotional period.
Cash payouts are available on December 10. Your luckiest spin on eligible Playtech games will earn you a spot on the leaderboard and a chance at a share of $10,000. The eligible games are:
Your “luckiest spin” is calculated by dividing your win by your wager, then multiplying by 100 to get a point value. Only your best spin counts toward the leaderboard.
The Live Game Sweepstakes runs for four days and offers a top prize of $2,000. Opting in grants players one free entry. From there, every $20 in cash (no bonus money, for example) will earn one additional entry. Qualifying games are:
Crazy Time
The prizes come as Casino Bonus credits with a 1x wagering requirement.
Players can opt-in for Winterfest’s Weekend Leaderboards to earn one Leaderboard Point for every Reward Point accrued during the promotional window. On Sunday, December 15, players earn two Leaderboard Points per Reward Point.
The holidays are fast approaching, and Hard Rock has presents galore in the Winterfest $30K Cash Prize Drops promotion. Every wager on an IGT game has the chance to award cash between $2-$200. During the promotional period, 300 individual prize drops will occur daily.
