Relax Gaming has planted its flag in the Garden State.
This week, the iGaming content supplier’s RLX Gaming brand cleared regulatory hurdles to go live in New Jersey through BetMGM. The partnership means that Relax’s library of online casino games is available to anyone within New Jersey state lines.
New Jersey is the second-biggest online casino market in the country. It pulls in more than $135 million in revenue each month. The launch marks Relax Gaming’s first entry into the US iGaming space.
What will Relax Gaming bring to BetMGM’s NJ online casino?
Deals like the one between Relax and BetMGM are common in their Gaming world. Big brands leverage their name recognition by launching an online casino.
Those brands need to capture and keep new customers. One way to do that is sign partnerships with companies like Relax that provide BetMGM and its customers with a steady stream of new, interesting online slots titles.
Relax has a library of more than 4,000 online casino games, including award-winning titles such as:
- Dream Drop Jackpots: The Global Gaming Awards’ Product Launch of the Year
- Money Train 3: 2023 CasinoBeats Game Developer Awards’ Slot of the Year
As a company, Relax took home the Skill Games Supplier award at the 2023 EGR B2B Awards.
In short, the BetMGM Online Casino is giving its customers titles from an up-and-coming supplier with an impressive reputation in the iGaming industry this year.
In a Relax Gaming press release, CEO Simon Hammon called the New Jersey online casino debut a “landmark moment” for his company:
“We have enjoyed many successful launches across a number of key regulated markets in the past few years, and this is one of the biggest to date. BetMGM’s ethos perfectly aligns with our vision, and we expect our partnership to truly flourish.”
New Jersey gamblers get top online games at the start
BetMGM’s rollout of Relax Games content to its New Jersey online casino began with some of its top titles. Popular titles include The Great Pigsby and Epic Joker. The company will make more games available as the year goes on.
BetMGM Vice President of Gaming Product & Content Oliver Bartlett said the company is “honored” to give Relax its first shot in the American online gaming space.
“BetMGM welcomes Relax Gaming/RLX Gaming into the US iGaming market,” Bartlett said. “We are honored to be [the first] operator in the states to bring Relax Gaming’s diverse and engaging portfolio of games to our award-winning online casino”