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Online casino content supplier Relax Gaming recently enhanced the footprint of its North American brand, RLX Gaming. This week, RLX Gaming entered an agreement with PlayStar Casino in New Jersey.
Martin Stålros, CEO of Relax Gaming, said in a news release:
“We have enjoyed wonderful growth in New Jersey since launching last December, with our content resonating well with the ever-growing online demographic.
This partnership with PlayStar ensures we are well-positioned to gain even more momentum in the region.”
Key takeaways
- The collaboration represents a strategic move for Relax Gaming’s brand, RLX Gaming, as it aims to increase its presence in North America.
- PlayStar Casino in the New Jersey online casino market will help RLX Gaming extend its reach.
- Relax Gaming has previously partnered with Light & Wonder and BetMGM Online Casino in New Jersey and Pennsylvania.
Details of the Relax Gaming, PlayStar Casino NJ partnership
The New Jersey online casino market is a key region in North America for RLX Gaming. And this partnership with PlayStar Casino is the supplier’s latest move to further penetrate the market.
This collaboration is also the latest step in RLX’s vision to become one of the leading software providers in the North American space. Since entering this competitive market in December last year, it has already gained traction in the Garden State.
PlayStar Casino launched in New Jersey in 2022, and its online casino platform currently offers more than 600 games. It has become a brand recognized for its inclusive loyalty program and community-focused rewards.
PlayStar Chief Operations Officer Dan Alexander said:
“RLX Gaming’s entry into New Jersey has been impressive to see and it has established an outstanding reputation. We are thrilled to integrate an outstanding content portfolio into our offering and bring unmatched experiences to our player base.”
Relax Gaming has had a busy calendar
Relax Gaming’s portfolio features more than 4,000 online casino games. The selection includes its high-performing online slots, as well as a varied library of content developed by third-party studios via its partnership programs.
In December, RLX Gaming cleared regulatory hurdles to go live in New Jersey with BetMGM. It marked Relax Gaming’s entry into the US iGaming market.
Following its debut in New Jersey and furthering its strategic US expansion, Relax Gaming went live in Pennsylvania with BetMGM in June. This was after RLX Gaming received approval from the Pennsylvania Gambling Commission Board (PGCB) in May 2024.
Relax Gaming also deepened its US footprint with Light & Wonder in March 2024.
