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The amount of publicly available information about New Jersey’s online gambling industry is about to increase. Beginning in April 2024, the New Jersey Division of Gaming Enforcement (NJDGE) will make clear to everyone exactly which online casino apps are leading the way in the state.
While this new information may not boast a lot of relevance for the daily lives of online casino players in New Jersey, it could provide a lot of value for people who study the gambling industry in the state. It could also serve as fodder for online gambling companies to augment their dealings.
New Jersey gaming regulators offering a deeper dive into online casino revenue
Through March 2024, monthly revenue reports from the NJDGE have shared online casino revenue totals from each licensee and the total of all those businesses’ takes from players. That has been a somewhat incomplete story, though.
New Jersey online casino operators operate in partnership with brick-and-mortar casinos in Atlantic City. However, each of those casinos partners with multiple such online casino apps. Thus, reporting online casino revenue by licensee has only represented how each group of online casinos partnered with a specific physical casino performed over the past month.
That has made gauging how specific online casino brands like BetMGM Casino or FanDuel Casino are performing individually difficult. That will no longer be the case, though.
Going forward, the NJDGE’s reports will break down online casino revenue by brand in addition to listing such revenue by licensee. As a result, how each online casino app is performing will be far easier to evaluate. There will be multiple uses for this information.
A fuller picture for those interested in New Jersey’s online gambling scene
It remains to be seen whether having more knowledge about which online casino apps are pulling in the most revenue in New Jersey on a month-to-month basis will affect the choices that players make. While there is a strong correlation between the popularity of a particular app and its revenue, those are not necessarily the same.
This new reporting probably won’t influence the behavior of online gambling companies currently offering their products in New Jersey much. Those companies are already well aware of where they stand in the market.
Making this information publicly available could enrich the quality and volume of scholarship on the market. People evaluating the market would more easily be able to generate a more accurate cost-benefit analysis of online casino advertising in New Jersey, for example.
These data might also have some use in a super-niche pub trivia game. If you ever face a question about which online casino app led New Jersey in terms of revenue in a specific month, you’ll know why that is now something that anyone can verify.
