DraftKings launched an upgraded Dynasty Rewards loyalty program for DraftKings Online Casino and Golden Nugget Online Casino players.
The leading online casino app introduces the upgrade alongside the 2025 Elite Rewards Gifts and Experience Catalog.
In a DraftKings press release, speaking about the updated loyalty program, Vice President of Loyalty and Experiences at DraftKings, Chika Chandrashekar, emphasized the company’s focus on customer satisfaction:
“As a customer-centric brand, we are always looking for new ways to best serve our customers, and Dynasty Rewards was created to deliver unforgettable, customizable experiences and gifting opportunities for our players.
It’s important to us that we’re providing a best-in-class loyalty program to our players, as well as the most rewarding offerings and exclusive access that they can’t get anywhere else.”
Key takeaways
- DraftKings launches an upgraded Dynasty Rewards loyalty program, 2025 Elite Rewards Gifts and Experience Catalog.
- The enhanced Dynasty Rewards loyalty program is available on DraftKings Online Casino and Golden Nugget Online Casino.
- Online casino players can earn Crowns and Tier Credits for every dollar spent.
About the DraftKings Casino and Golden Nugget player loyalty program
DraftKings hosted a preview event at Marquee Nightclub in New York City to celebrate the program’s launch. The event offered a first look at the new rewards catalog.
Players from DraftKings Casino and Golden Nugget were given a sneak peek into the gifts and experiences available. They were also informed that more updates on travel benefits and promotions are expected to roll out throughout 2024 and into 2025.
The revamped Dynasty Rewards program operates on a tiered system:
- Bronze (with 0 tier credit)
- Silver (with 5,000 tier credits)
- Gold (with 25,000 tier credits)
- Diamond (with 90,000 tier credits)
- Onyx (highest tier with 175,000 credits)
As players climb the tiers, they unlock exclusive benefits, including:
- Personalized promotions and gifts
- Once-in-a-lifetime travel experiences
- Priority access to new features and games
- Earning rewards
Every dollar you spend on DraftKings Online Casino or Golden Nugget Online Casino contributes to player rewards. Also, players can earn Crowns and Tier Credits, which can be redeemed for:
- DK Dollars for spending in the Dynasty Store
- Contest entries
- Exclusive gifts and experiences
The 2025 Elite Rewards Gifts and Experience Catalog offers exclusivity for the most dedicated players. As an Elite member, you’ll have access to:
- Luxury appliances
- Tech bundles
- Performance scooters
- Electric golf carts
DraftKings finds balance in innovation and growth
DraftKings made major strides in the casino space with product innovation by doubling the number of in-house games compared to the previous year and introducing important product enhancements.
This innovation has helped the company maintain a strong presence in the US online casino and sports betting markets, with its market share holding steady.
In Q2 2024, DraftKings boasted revenue growth of 26% year-over-year to reach $1.104 billion. Net income also saw a boost, totaling $63.8 million.
One of the most significant developments was the company’s decision to initiate a share buyback for the first time in its history.