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Rush Street Interactive (NYSE: RSI), a leading US online gambling company, has officially launched its enhanced iRush Rewards Loyalty Program.
Richard Schwartz, CEO of RSI, said in the press release:
“As a player-first operator, we listened to our players feedback and made improvements. Since RSI’s inception, we’ve prioritized player retention.
With our extremely fast growth in new customers over the past few years, it was imperative we continue to invest in new player benefits and creative ways to add value to our player experience re-affirming our philosophy to always put players first.”
Key takeaways
- The rewards program will be available on RSI’s online casinos – BetRivers and PlaySugarHouse.
- The new program makes it easier for players to earn and redeem rewards.
- The new loyalty interface allows players to view and track their status, points, and advancement from a single location towards higher levels and tiers.
What does the RSI’s iRush Rewards Loyalty Program include?
With this renewed program, BetRivers Casino and PlaySugarHouse loyal players will find it easier to:
- Earn and redeem rewards
- Maintain their status and associated benefits longer
- Gain access to an expanded selection of benefits including luxury gifts, cruises, and vacation packages
New tiered system
The new iRush Rewards Loyalty Program introduces a new premium tiered system with Gold, Platinum, and Black levels, each with unique benefits.
Players will now earn three types of points on every bet:
- Loyalty Points
- Bonus Store Points
- Tier Points, for the first time
The company said Tier Levels have been introduced in response to player feedback to provide a “more consistent” reward system.
Players now earn points based on their online casino game, whether online slots, progressive slots, video poker, or table games. Likewise, sports bettors can earn points for Same Game Parlays (SGPs) based on the number of legs rather than the single rate previously applied, giving SGP bettors even greater value when they bet with BetRivers.
RSI’s new user interface
One of the other changes to RSI’s new rewards program is the enhanced user interface. This new, streamlined interface gives players a central location to view data related to iRush Rewards.
In other words, it allows players to view and track their status, points, and advancement towards higher levels and tiers from a single location. Schwartz explained:
“We always look for new ways to continually enhance our loyal players’ experience.
The improvements to the multifaceted iRush Rewards Loyalty Program take our loyalty program to the next level, creating what we believe is improving on what we already considered to be the best in the industry.
We look forward to BetRivers and PlaySugarHouse players continued strong engagement with the iRush Rewards Loyalty Program as we show how much we appreciate them as players.”
RSI’s focus on player retention to increase revenue
RSI’s Q2 2024 financials show their US online casino operations and other important metrics grew. The company reported:
- An annual revenue increase of 34%, from $165.1M in Q2 of 2023 to $220.4M in Q2 2024
- Significant progress in Net Loss from $16.7M during Q2 of 2023 to $0.3 million during Q2 of 2024
In March, RSI introduced revenue guidance for the full year ending Dec. 31, 2024, to be between $770 and $830 million, based on its strong Q4 2023 results. Going over $800 million would mean a nearly 16% annual increase compared to last year’s revenues of $691 million.
RSI offers iGaming and sports betting in several states. The operator currently runs real-money online operations in fifteen states.
Its BetRivers Casino is available in five US online casino states: Delaware, Michigan, New Jersey, Pennsylvania, and West Virginia. Meanwhile, RSI’s PlaySugarHouse is only live in Pennsylvania and New Jersey.
Apart from the US online gambling scene, RSI is also available to players residing in Colombia, Ontario (Canada), Mexico and Peru.
