Rush Street, EveryMatrix Partner To Boost Michigan Online Casino Games

Written By Katarina Vojvodic on December 18, 2023
Digital Illustration Says Casino Online

EveryMatrix games are now available to Michigan online casino players for the first time through an agreement with Rush Street Interactive (RSI). This is the first content launch for the Malta-based online casino supplier in the Great Lake State.

EveryMartix enters another huge online casino state, Michigan

EveryMatrix is a global gaming platform provider. It creates content, software, and services for casinos and sports betting platforms. They also provide payments, and affiliate management solutions.

EveryMatrix will provide RSI’s BetRivers online casino brand with content from its in-house game development studio, Armadillo Studios, through direct integration with the SlotMatrix iGaming aggregation solution.

With the Michigan online casinos market under its belt, EveryMatrix has licenses in:

  • New Jersey, where it has partnerships with Caesars and BetMGM (through which it entered the market), WynnBet and DraftKings
  • West Virginia
  • Connecticut, where it recently received a license to operate
  • Pennsylvania, the regulatory process is underway

Erik Nyman, president of EveryMatrix Americas, said in a joint news release “We’re delighted to go live in Michigan, yet another significant iGaming state and in particular, to go live with our valued partners at Rush Street Interactive.

This year has seen EveryMatrix further extend our US presence in new states and with a series of tier-1 brands and we look forward to both maximizing our content and aggregation offering here in 2024 and beyond.”

EveryMatrix received conditional approval from the Michigan Gaming Control Board (MGCB) in December last year.

RSI remains US-focused, strengthens its gaming portfolio

RSI is a renowned online gambling company focused on the US, Canada and Latin America markets. More precisely, the company is present in fifteen US states, Canada, Columbia and Mexico.

Through its US brands, BetRivers and PlaySugarHouse, and RushBet in Latin America, RSI was an early entrant in many regulated jurisdictions.

Richard Schwartz, chief executive officer of Rush Street Interactive, said:

“RSI is thrilled to extend our partnership with EveryMatrix, and we’re pleased to lead its entry into Michigan for the first time. We are always excited to offer our BetRivers players new immersive and entertaining gaming experiences, and we’re confident gaming enthusiasts in the Great Lake state will enjoy these new games.”

Such examples show that Rush Street Interactive constantly aims to expand its business.

In its Q3 earnings call, Rush Street Interactive said it reduced net loss during the quarter following a 14.9% rise in revenue. RSI said it remains hopeful of posting positive EBITDA for the full year.

Photo by PlayUSA
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Katarina Vojvodic

Katarina Vojvodic is a lead writer for PlayUSA who lives in Toronto. Vojvodic provides coverage of the US gambling industry with a focus on US online casinos. Previously, she covered Ontario’s online gambling industry for PlayCanada.com. Vojvodic holds a master’s degree in journalism from the University of Belgrade. Outside working hours, she can be found near the water with her husband and their two kids.

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