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A global lottery company, Scientific Games, and content distributor Fremantle will continue to develop TV game show brands as part of their licensing partnership.
Erica Gadecki, SVP of Partnership Solutions for Fremantle, said in a Scientific Games news release:
“We are delighted to continue this incredible partnership with Scientific Games. Their continued success with bringing our iconic brands to lottery fans around the world is unparalleled.”
Key takeaways
- Scientific Games and Fremantle continue their partnership, allowing both companies to increase their brand portfolios across five different markets.
- TV game show brands – “The Price is Right”, “Family Feud” and “Press Your Luck” – are part of the ongoing collaboration, adding excitement to retail and online lottery gameplay.
- Scientific Games expanded its partnership with the Washington Lottery in June and the Kansas and New York Lotteries in May.
‘Price is Right’ and ‘Family Feud’ games remain available to US players
Scientific Games and Fremantle will continue their long-standing partnership, which brings lottery games to players worldwide. The two companies have joined forces to create lottery-type games inspired by popular gameshow brands.
According to the press release:
- “The Price is Right”-themed games and promotions are available to lotteries in the US, Australia, Canada, France and the UK
- “Family Feud”-themed games are available in the US and Canada
- “Press Your Luck” games are accessible to US lotteries
“The Price is Right” TV show, released in 1972, allows audience members to win cash and prizes by guessing the correct price of merchandise.
“Family Feud” features two 5-member families who compete against one another to name the most popular answers to survey questions to win cash and prizes.
“Press Your Luck” is a game of strategy and high stakes. Participants try to avoid the iconic Whammy to win life-changing cash and prizes.
Scientific Games to collaborate with Fremantle on more engaging lottery experiences
The news follows a recent expansion that saw Scientific Games extend a partnerhsip with the Washington National Lottery.
The lottery game provider has become a trusted brand across the US, with products accounting for more than 70% of global instant game retail sales. Scientific Games’ series of US lottery-related developments includes partnering with Kansas Lottery, New York Lottery and Kentucky Lottery.
Now that the company announced a continuing collaboration with Fremantle, Tina Hoover, VP of Licensing for Scientific Games, said in the press release:
“We are thrilled to continue our partnership with Fremantle and look forward to collaborating on more engaging lottery experiences together. Some of the most entertaining licensed brand lottery products offered by Scientific Games are themed to Fremantle TV game shows. Our game design teams continue to push the limits on creative ways to immerse players in their favorite game show brands.”
The company also said these game show brands work well in the iLottery space, as they have play mechanics that players already know and love. She added:
“We can bring that same excitement from TV to iLottery so players can enjoy digital lottery games featuring game shows they have watched for years.”
Scientific Games released more than 100 different games featuring these evergreen brands across various categories, including instant scratch, Fast Play and digital. The game show brands are also a part of the company’s digital second-chance promotions, individual winners’ events, and multi-state lottery Linked Games.
