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Atlanta-based Scientific Games announced that it has signed a seven-year extension with the Georgia Lottery to provide scratchers, the popular instant-win lottery games that help generate billions in Georgia gambling revenue each year.
The seven-year extension comes amid the Georgia Lottery celebrating its 30th anniversary. During that three-decade run, Scientific Games has designed and produced nearly all of the lottery’s scratchers. Georgia Lottery Corporation CEO Gretchen Corbin said in a statement:
“We are proud to celebrate our 30th Anniversary and a 30-year successful partnership with Scientific Games this year. Our partnership has helped responsibly grow Georgia Scratchers to one of the most successful lottery instant game portfolios in the world, and the real winners are students in Georgia.”
End-to-end services drive a three-decade Georgia gambling partnership
The Georgia Lottery is part of Scientific Games’ enhanced partnership program. In this program, Scientific Games not only provides instant-win games but also offers:
- Portfolio management services
- Data-based analytics and insights
- Game Manufacturing
- Advanced Logistics
- Marketing
- Sales support
- Licensed brand services
- Distribution to the lottery’s nearly 9,000 retailers
The enhanced partnership has earned its keep, too. Over the past five years, the lottery’s scratcher sales have increased by more than 20%, the lottery noted.
Additionally, the Georgia Lottery noted it’s ranked second in the world for instant game per capita sales. “The success of the Georgia Lottery in our home state is a shared mission,” Scientific Games President of the Americas and Global Instant Products John Schulz said.
“We have a 30-year, trusted relationship and mutual commitment to responsibly grow Scratchers through the Scientific Games Enhanced Partnership program to entertain Georgia Lottery players and most importantly, benefit students in our state. We wish the Georgia Lottery many more decades of success.”
Georgia Lottery keeps pushing to advance its gambling offerings
The Georgia Lottery’s seven-year extension with Scientific Games comes around six months after it announced a seven-year extension of its contract with an International Game Technology (IGT) subsidy.
That contract extension guaranteed IGT seven more years of providing the lottery with key updates:
- Cashless functionality at more than 10,000 retail terminals that let lottery players buy tickets with a debit card
- Self-service ticket scanners at more than 10,000 retail terminals
- Replacement of 600 self-service vending machines with new IGT machines
- Installation of nearly 4,500 IGT Retailer Pro lottery terminals
Loyalty is a key part of a lottery’s success
The Georgia Lottery has worked with Scientific Games since day one. And its relationship with IGT goes back nearly 30 years, too. Both relationships have helped the lottery grow into the world leader that it is.
The lottery has done well to maintain its relationships with the two companies which, in their own right, have grown into industry leaders over the past three decades.
