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In a bid to boost its SG Content Hub Partner Program, Scientific Games is offering more iLottery content through partnerships with British B2B gaming supplier Jelly Entertainment and online scratchcard creator Allodium Games.
Martin Boháč, chief executive officer of Allodium Games, said in a news release that the company’s objective is to ensure it delivers premium services to its customers and maintains high customer retention, which this partnership is likely to achieve.
“Our mission is to craft top-performing online scratchcards that captivate and retain players. We strongly focus on one thing only — to deliver the best possible online scratchcard games.
“With a new strategic partnership in place, we’re excited to bring over 100 of our games to a new audience. I am personally very excited about the possibilities this partnership will bring.”
Key Takeaways
- Scientific Games has formed a partnership with Jelly Entertainment and Allodium Games to enhance its iLottery offerings.
- All parties involved in the partnership prioritize delivering high-quality products and ensuring player satisfaction.
- The collaboration with international partners like Jelly Entertainment and Allodium Games demonstrates Scientific Games’ commitment to expanding its reach globally.
Roll out part of Jelly’s expansion plan
Salva Lima, chief commercial officer at Jelly Entertainment, has disclosed that the trio’s partnership is part of the company’s endeavor to expand its expertise and offerings to a wider audience.
“We are very excited to be partnering with Scientific Games. It is an agreement that allows us to expand our reach to more players across various markets. Scientific Games holds top-tier status in a key vertical that will aid in our expansion locally, across Europe, and westward as we look at the Americas.”
Steve Hickson, vice president of digital games for Scientific Games, said the company is delighted about the alliance and to share new and exciting products with its customer base.
“Our digital content experts around the globe welcome Allodium Games and Jelly Entertainment to the SG Content Hub and its rapidly expanding roster of partner studios,” he said. “Each of these new partners offers unique, exciting game experiences, further increasing the variety of content available to our customers and their players.”
Scientific Games scales up with trusted partners
With a proven track record for dishing out original products, Scientific Games has solidified itself as a key player in the gaming industry. It offers solutions that help lottery operators, retailers, and players thrive. Some of its offerings serving lotteries in the US:
- Instant Scratch-Off Tickets
- Pull-Tab Games
- Break-Open Tickets
- Interactive Instant Games
With these services, over the years, Scientific Games have been able to maintain client retention from a handful of lotteries, including
- Washington Lottery
- Arizona Lottery
- New York Lottery
- Kansas Lottery
- Louisiana Lottery
- Delaware Lottery
- Kentucky Lottery
- Ohio Lottery
Another recent development concerning Scientific Games’ SG Content Hub Partner Program is its collaboration with Inspired Entertainment in August to bring virtual sports to its online lottery customers.
Away from just online lottery, Scientific Games recently introduced its plans to develop new “Jurassic Park” and “Jurrasic World”-themed retail and digital lottery games for customers in the US and Canada.
