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Slotmill And Hard Rock Bet Bring New Online Slots To New Jersey

Written By J.R. Duren on February 29, 2024
Hard Rock Cafe Guitar In Las Vegas

Online casino game studio Slotmill loves New Jersey.

The company announced it has partnered with a Hard Rock Bet to offer its game library to New Jersey online casino players. The announcement comes just weeks after debuting in the Garden State through BetMGM.

Slotmill noted that the Hard Rock Bet partnership is a multi-year deal.

Slotmill’s US growth builds on global expansion

As far as headlines go, Slotmill seems to have a knack for making them. Earlier this month, the Malta-based company launched in the US through a partnership with BetMGM’s New Jersey online casino.

The US news was the latest in a series of market wins and partnerships for Slotmill:

  • September 2023: Slotmill wins approval to operate in Greece
  • August 2023: The company launches in Ontario
  • May 2023: Slotmill launches in the UK for the first time
  • April 2023: New Jersey regulators approve Slotmill’s application to offer online casino titles
  • February 2023: Online gaming giant IGT signs an agreement with Slotmill
  • April 2022: Romania certifies Slotmill to offer online gaming titles

Slotmill Director Andreas Ternström said in a Slotmill press release that being a supplier for Hard Rock is a big step for the company:

“Hard Rock is an entertainment giant and being selected as one of its trusted suppliers of online slot games feels fantastic. Expanding our presence in USA is super exciting and Hard Rock Bet is a very important partner for us in this quest.”

How does the Slotmill partnership help Hard Rock Bet?

There are six online casino markets in the United States. Three of them create more than $1 billion in annual revenue: Michigan, Pennsylvania, and New Jersey. There are more than two dozen online casinos in the Garden State.

For Hard Rock Bet to stay relevant in New Jersey’s lucrative market, it needs updated content. Partnerships with companies like Slotmill help online casinos keep their game selection new. As game studios release new games, operators can funnel those new games into their New Jersey casino.

And, as players recognize that Hard Rock keeps a fresh rotation of online slots available, they’re likely to be more loyal to the Hard Rock brand. And when online casinos build customer loyalty, they can keep gambling dollars in their online casino.

Since Hard Rock launched its online casino in New Jersey in 2018, it has generated more than $313 million in revenue. This past month, the brand generated more than $9.4 million in online casino revenue, its highest total ever in New Jersey, and the second straight month it brought in more than $9 million.

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J.R. Duren

J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

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