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Philadelphia-based sports betting operator Sporttrade announced that its betting app is now live in Colorado. It is Sporttrade’s second US state after New Jersey.
According to the company’s press release, Alex Kane, Sporttrade Founder and CEO, said:
“Our launch today proves that Sporttrade can operate in any jurisdiction, with the same great features our customers have come to know us for: instant in-play betting, great prices, awesome liquidity, and the ability to always trade in and out of bets at fair value.
As our industry continues to shift focus towards differentiation and product, I’m proud to say that Sporttrade delivers the best in-play experience the world has ever seen.”
The company takes a different approach to the iGaming industry and sports betting market, allowing users to bet on one another. But, peer-to-peer exchange wagering has yet to receive adequate approval in Colorado, while the state regulators are still working on rules regarding those types of bets.
Providing a new experience for players in Colorado
Sporttrade is a sports betting exchange that allows bettors to trade bets like stocks, with wagers ranging from $0 to $99. As a betting exchange, it allows users to bet against one another or the market instead of just the house vs. the player.
The operator’s market access in Colorado results from a partnership with GF Gaming.
Roger Brown, General Manager of GF Gaming and Easy Street Casino, commented:
“Having seen what Sporttrade has already achieved with its innovative and successful launch in New Jersey, we firmly believe that the brand and platform make for an ideal partnership for us in Colorado. Providing a better odds experience for the player is what GF Gaming has always been about, and Sporttrade brings that same priority to the sports betting market in Colorado.”
Sports betting handle in Colorado surpassed $12 billion since 2020
Sporttrade entered the Centennial State after the Colorado Limited Gaming Control Commission approved its business operations. The operator received a first temporary sports betting Internet operator license.
In June 2023, Colorado sports betting operators accepted $310.7 million in wagers, with players making more than $12 billion in total bets since 2020. The state represents a substantial opportunity for Sporttrade to continue building on its effort of giving sports bettors greater autonomy.
At the same time, Sporttrade will allow Coloradans to benefit from “better odds, impressive liquidity and an industry leading in-play experience,” the press release states.
