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Navajo Nation Gaming Enterprise (NNGE) and Hard Rock Digital announced the grand opening of the new Arizona sportsbook on July 8. The two companies are launching Hard Rock Sportsbook at Twin Arrows Navajo Casino Resort in Flagstaff.
Brian Parrish, CEO of Navajo Gaming, stated in the company’s press release:
“We are very pleased to take this next step forward in our partnership with the Hard Rock Sportsbook Team. Our two organizations continue to work seamlessly together in pursuit of NNGE being able to offer our guests outstanding products, values, services, and experiences with Event Wagering. We have a long-term relationship that’s evolving and getting stronger every day.”
The Navajo Nation is the largest federally recognized Native American Nation in the US, with over 400,000 members and five gaming facilities across Arizona and New Mexico.
NNGE and Hard Rock Digital initially partnered to launch mobile sports betting in Arizona in February 2022.
Luis Gonzalez will headline Hard Rock Sportsbook’s opening celebration
Arizona baseball legend Luis Gonzalez will host the sportsbook’s grand opening celebration on Saturday, July 8. The ceremony starts at 2 pm and includes a ribbon cutting, giveaways, and opportunities for visitors to win various prizes.
Marlon Goldstein, CEO of Hard Rock Digital, also shared his enthusiasm by saying:
“We’re excited to introduce our retail sports betting experience in Arizona and celebrate the grand opening of Hard Rock Sportsbook at Twin Arrows Navajo Casino Resort. Navajo Gaming has been an incredible partner, and we’re looking forward to continuing to grow our relationship.”
What will the Hard Rock Sportsbook at Twin Arrows Navajo offer?
The sportsbook sits next to the remodeled sports bar and restaurant at Twin Arrows and features eight kiosks and two betting windows.
Similar to the online app, Hard Rock sportsbook at Twin Arrows Navajo Casino Resort will offer:
- Pre-game
- In-game
- Futures markets across all major sports
The Arizona sportsbook also offers:
- Same game parlays
- Head-to-head bets
- Play-by-play betting
Hard Rock Digital was released in 2020 as the exclusive Hard Rock International and Seminole Gaming vehicle. It was a synonym for interactive gaming and sports betting globally.
Arizona is a promising sports betting market
Arizona sports betting has recently become the fastest US legal gambling state to reach $10 billion in sports betting handle. It took Arizona only 20 months to reach that milestone.
Out of 29 US states with legal sports betting, Arizona is among nine to have reached $10 billion.
In April, Arizona sportsbooks generated $535.7 million in handle, with a slight monthly decrease from March. Compared year-over-year, the handle was up 4.5% from April 2022.
There are currently 17 online sportsbooks in Arizona. The state will also allow three new licenses in August, resulting in a maximum of 20 licensees.
