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UNLV And Playtech Partner To Create A More Sustainable Gambling Environment

Playtech and the University of Nevada, Las Vegas will focus on identifying methods of using artificial intelligence to promote responsible gambling

AI Responsible Gambling
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Katarina Vojvodic Avatar
2 mins read
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Playtech has entered a multiyear collaboration with the University of Nevada, Las Vegas (UNLV) to focus on using technology to create a more sustainable gambling environment.

This partnership will see Playtech and UNLV’s International Gaming Institute (IGI) collaborate on various topics of shared interest, drawing on each organization’s immersive experience.

Jonathan Doubilet, VP of US business operations at Playtech, told PlayUSA:

“Playtech is dedicated to fostering a safer gambling environment and actively supports research aimed at reducing gambling-related harm and enhancing player protection measures.

“We are thrilled to partner with UNLV, leveraging their expertise in gambling and technology to consistently generate valuable insights that benefit all stakeholders in advancing player protection.”

Playtech to learn how to use AI to support responsible gambling

Playtech will work closely with UNLV’s International Gaming Institute to identify methods of using artificial intelligence and machine learning to promote and support safer and more responsible gambling.

More specifically, Playtech has committed funding to an IGI project that explores how AI can be used to train chatbots to encourage safer gambling behaviors among sports bettors.

Doubilet told PlayUSA:

“As responsible gambling gains importance globally, our partnership with the esteemed UNLV International Gaming Institute (IGI) is more crucial than ever. Their expertise in gambling and technology continues to generate valuable insights that benefit all stakeholders in advancing player protection.”

Founded in 1999, Playtech has become a leading technology in the retail and online casino industry. The company now has over 7,900 employees in 20 countries.

Playtech (LSE: PTEC) delivers business intelligence-driven gambling software while offering services, content and platform technology. It supports the industry’s most popular product verticals, including:

  • Casino
  • Live casino
  • Sports betting
  • Virtual sports
  • Bingo  
  • Poker

Playtech’s integrated platform technology, Playtech ONE, delivers data-driven marketing expertise, single wallet functionality, CRM, and responsible gambling solutions across one platform.

Playtech supports UNLV IGI’s cutting-edge research

Playtech has supported an internship in the inaugural Gaming Manufacturing Internship Program at IGI’s Center for Gaming Innovation.

UNLV’s International Gaming Institute supports the global gaming and gambling industry with research-based solutions, modern insights and education.

Kasra Ghaharian, PhD, director of research at the UNLV International Gaming Institutesaid in the press release:

“We are thrilled to collaborate with Playtech in advancing our responsible gambling research. Their expertise in artificial intelligence and machine learning is crucial in promoting safer gambling behaviours amongst players all around the world.

Playtech’s dedication to reducing gambling-related harm aligns with our own goals of employing the most advanced methodologies to understand, predict, and prevent potential gambling harm. As responsible gambling becomes increasingly important in the US and around the world, our collaboration with Playtech is more vital than ever.”

Katarina Vojvodic Avatar
Written by

Katarina Vojvodic is a lead writer for PlayUSA who lives in Toronto. Vojvodic provides coverage of the US gambling industry with a focus on US online casinos. Previously, she covered Ontario’s online gambling industry for PlayCanada.com. Vojvodic holds a master’s degree in journalism from the University of Belgrade. Outside working hours, she can be found near the water with her husband and their two kids.

View all posts by Katarina Vojvodic

Katarina Vojvodic is a lead writer for PlayUSA who lives in Toronto. Vojvodic provides coverage of the US gambling industry with a focus on US online casinos. Previously, she covered Ontario’s online gambling industry for PlayCanada.com. Vojvodic holds a master’s degree in journalism from the University of Belgrade. Outside working hours, she can be found near the water with her husband and their two kids.

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