The National Collegiate Athletic Association’s (NCAA) Big 12 Conference announced a partnership with US Integrity. The sports betting monitoring company tracks betting activity and alerts its clients of suspicious action.
US Integrity will play a vital role in prohibiting collegiate athletes from engaging in sports wagers, which includes Big 12 betting. US Integrity has recently collaborated with RealResponse, the American Gaming Association and the PGA Tour.
The announcement comes as several athletes from Iowa State, a Big 12 member, are part of an ongoing investigation involving potentially illicit wagers.
Preventing staff from prohibited sports betting
According to the agreement, the partnership will provide the Conference with monitoring software and tools to prevent athletes, coaches, and staff from engaging in prohibited sports betting. In other words, US Integrity uses monitoring software and tools and can mark any suspicious activity by every player in every US sportsbook.
This partnership will also give Big 12 officials and each Big 12 institution access to:
- Annual onsite training
- Weekly integrity monitoring across all sports
- Access to the ProhiBet system, technology that ensures the individuals remain compliant with the complex state regulations
Big 12 Commissioner Brett Yormark said in the company’s press release:
“The Big 12 Conference is thrilled to partner with US Integrity as a continuation of its commitment to sports betting compliance. Given the current landscape of sports betting in our industry, it’s more important than ever to double-down on ensuring sport integrity across our Conference.”
Matt Heap, Managing Director of ProhiBet and the former head of the Colorado Division of Gaming’s sportsbook operations added: “We are thrilled to partner with the Big 12 — the combination of ProhiBet’s state-of-the-art encrypted data transfer system and the Big 12’s dedication to upholding the integrity of sports will undoubtedly enhance the transparency and trustworthiness of collegiate sports betting activities.”
Partnership arrives amid sports betting scandals in Iowa
The partnership comes as Iowa State athletes are being investigated in sports betting malversations.
A recent Iowa betting controversy involved over 40 athletes who were suspended from playing, awaiting an investigation into suspicious betting activity.
The University of Iowa also announced in May that 111 individuals were involved in the investigation, which included 26 current athletes from football, wrestling and track and field teams.
NCAA forbids athletes, coaches and staff to bet on sports in which the NCAA conducts a championship.