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three macaw parrots

New Jersey’s 888 Casino has taken to local TV to launch a new ad campaign promoting some changes on the online gambling site aimed at making it more fun, fun, fun.

The state-wide television ad campaign enlists the help of a talking parrot to spread the message that there are more ways to get “lucky, lucky, lucky,” and have “fun, fun, fun,” on 888 than ever before.

Recent improvements to the NJ casino website include the addition of almost 50 new slot games thanks to a deal 888 Casino NJ struck with online gaming studio NYX Gaming.

The new games are available on the 888 Casino NJ website and through its newly developed mobile app for Android and iOS devices.

New games, big new bonus

Alongside the huge variety of new games, 888 is now offering a bigger sign-up bonus players can use to try them out.

The new TV spots advertise a $20 no-deposit sign-up bonus on 888 Casino NJ. However, signing up for a new account with 888 through the PlayUSA Network will give players an additional $5 in free bonus cash with our $25 bonus offer.

The exclusive 888 Casino NJ bonus offer through PlayUSA includes:

  • $15 in casino free play
  • $4 in 888 Poker bonus money
  • Six ($1) 888 Poker tournament tickets

888 Holdings SVP and Head of B2C Guy Cohen says 888 is doing everything it can to help New Jersey gamblers fall in love with the site:

“This introduction of new games is another milestone in our plans to offer a wider array of products to the New Jersey market after having launched a new casino Android app, new player bonuses and other features that have been adopted from the great offering we have globally. With our recent improvements and expanded game content, we are confident that our players in New Jersey will love their 888 Casino experience.”

Law of threes ad campaign

The new “law of threes” advertising campaign includes an extensive TV ad buy focused on the idea 888 Casino NJ is now three times the fun. However, the marketing message will be rolled out on social media as well.

888 Casino NJ is on Facebook, Instagram, and Twitter.

Those who follow the site on these platforms, or watch TV in New Jersey, are destined to become familiar with the idea there are now more ways to get lucky, lucky, lucky at 888. Plus, there’s even more reason to have fun, fun, fun and many people love, love, love, the new games.

Here’s a full list of the new NYX slot titles now available at 888 Casino NJ:

  • 88 Fortunes
  • Epic Monopoly 2
  • Hercules High & Mighty
  • Spartacus
  • A While on the Nile
  • An Evening with Holly Madison
  • Bars and Bells
  • Big Foot
  • Bingo Billions
  • Cash Stampede
  • Chilli’s Gold
  • Doctor Love
  • Emerald Isle
  • Gorilla Go Wild
  • Irish Eyes
  • Judge Dredd
  • King Kong
  • Mad Mad Monkey
  • Manic Millions
  • Medusa
  • Merlin’s Millions
  • Monster Wins
  • Spin Sorceress
  • Starmania
  • The Snake Charmer
  • Rise of the Pharaohs
  • Under Construction
  • Diamond Delight
  • 1 Can 2 Can
  • Dragon’s Story
  • James Dean
  • Giant Gems
  • Oil Mania
  • Fiesta Cubana
  • Panda Mania
  • Titan Storm
  • The Spin Lab
  • Super Safari
  • Charms and Witches
  • Great Wild Elk
  • Xing Guardian
  • Buccaneers Bay
  • Theatre of Night
  • Venice Magic
  • Egyptian Rise
  • Shangrila
  • Glorious Empire
Martin Derbyshire

About

Martin Derbyshire has more than ten years of experience reporting on the poker, online gambling, and land-based casino industries for a variety of publications including Bluff Magazine, PokerNews, and PokerListings. He has traveled extensively, attending tournaments and interviewing major players in the gambling world.