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AGA Responsible Gaming Education Month Begins With Strong Message, Survey Results

New data from the American Gaming Association points to deposit limits as an effective tool to help players gamble responsibly.

Responsible Gambling Education Month
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Nicholaus Garcia Avatar
2 mins read

The American Gaming Association (AGA) begins Responsible Gaming Education Month by releasing a consumer survey featuring data regarding responsible gaming awareness. 

As legal gambling expands, roughly 84% of gamblers are aware of at least one responsible gambling resource. The new data shows that of the five measures surveyed, deposit limits (85%) have proven to be the most effective way to encourage responsible play.

AGA survey data

The online survey was conducted from Aug. 3-10, 2023, among a nationally representative sample of 2,018 Americans ages 21 and older.

In a statement, AGA Vice President of Responsibility Cait DeBaun said:

“Our industry’s success is based on earning customer trust, providing safeguards for responsible gaming, and implementing tools that our customers engage to bet responsibly.”

According to the AGA, gamblers report high confidence in the effectiveness of responsible gaming tools, policies and initiatives. 

The following measures show practical ways to encourage responsible play:

  • Deposit Limits (85%)
  • Time Limits (78%)
  • Wager Limits (77%)
  • Employee Training (77%)
  • Industry Code of Conduct (75%)

“Today’s data shows our united effort to elevate responsible gaming is clearly resonating with players and shaping a safer gaming landscape,” DeBaun said.

Four weekly themes to watch

This will be the gaming industry’s 25th annual celebration of responsible gaming. To help promote awareness, the AGA will feature four weekly themes. 

  • Empowering Customers to Play Responsibly | Sept. 1-10
  • Legal, Regulated Gaming Protects Players | Sept. 11-17
  • Building a Responsible Gaming Culture Within | Sept. 18-24
  • Advancing Responsible Gaming with Research | Sept. 25-30

“This month provides a focused opportunity for the gaming community to come together to highlight and advance our efforts,” DeBaun said. 

“We look forward to joining with our members, regulators, leagues, media and all stakeholders to uphold our collective responsibility for responsibility.”

The AGA’s “Have A Game Plan. Bet Responsbily.” campaign will also feature prominently during RGEM 2023. Currently, 34 states and the District of Columbia feature operational commercial gaming markets. 

  • Casino gaming: 27
  • Sports betting: 30
  • iGaming (online casino games): 7
Nicholaus Garcia Avatar
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Nick Garcia is a senior reporter for PlayUSA. Garcia provides analysis and in-depth coverage of the gambling industry with a key focus on online casinos, sports betting and financial markets. Garcia has been covering the US gambling market since 2017. He attended Texas Tech University as an undergrad and received a Master of Arts in Journalism from Columbia College Chicago.

View all posts by Nicholaus Garcia

Nick Garcia is a senior reporter for PlayUSA. Garcia provides analysis and in-depth coverage of the gambling industry with a key focus on online casinos, sports betting and financial markets. Garcia has been covering the US gambling market since 2017. He attended Texas Tech University as an undergrad and received a Master of Arts in Journalism from Columbia College Chicago.

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