Amelco’s Online Casino Platform Is Now Available In New Jersey

Written By Derek Helling on September 11, 2023
gambling chips and dice on felt table with computer next to amelco logo and new jersey outline

One of the online gambling industry’s broadest service providers has begun operating in New Jersey. For players who frequent New Jersey online casinos, that could mean some changes and upgrades to a variety of aspects of their experience.

In truth, players in New Jersey might already be familiar with certain aspects of Amelco’s comprehensive online casino platform. Having all those aspects in one place could be attractive to licensees in the state.

Amelco expands US online casino presence

Amelco is an online gambling service provider with a litany of individual services available for gaming licensees around the globe. While based in the United Kingdom, Amelco has some form of gaming license in 15 US states, including New Jersey. That also includes the other two biggest online casino markets of Michigan and Pennsylvania.

Among Amelco’s forays into the US have been selling a copy of its sports betting code to Fanatics. That has enabled Fanatics to build out its online sportsbook and operate its brick-and-mortar sports betting venues in four states to date.

While New Jersey isn’t one of those states for Fanatics, New Jerseyans aren’t unfamiliar with Amelco’s services. They just might be oblivious to that familiarity. For example, Resorts Digital uses Amelco’s sports betting platform in the state.

Furthermore, New Jersey gamblers are probably familiar with pieces of Amelco’s online casino platform. The platform aggregates content from game suppliers like Evolution, IGT, Light & Wonder, and Pariplay.

Many of those studios’ game titles are available on New Jersey online casino apps and have been for some time. For example, DraftKings Casino added Pariplay games in New Jersey in March. That aggregation is just part of Amelco’s comprehensive online casino platform.

Access to a platform that Amelco labels as turn-key could be attractive for some in New Jersey.

Will New Jersey licensees utilize Amelco’s platform?

A recent news release from Amelco announcing the availability of its online casino platform in New Jersey doesn’t mention any forthcoming deals with licensees in the state. That doesn’t mean negotiations on that front aren’t ongoing, though.

The most attractive point of the platform as a whole is that it’s essentially a ready-made product for a partner with an online casino license. Following execution of a contract, the licensee could simply apply their branding to the platform and let Amelco handle all the operations.

One pertinent exception to the comprehensiveness of the platform is live dealer content. Such a licensee would still need to contract with licensed providers in that vein. Outside of that, though, Amelco’s platform is robust.

At the same time, the impact on revenue would be a crucial consideration for any licensee considering migration to Amelco’s platform. Because of the fullness of Amelco’s platform, a revenue split could be significant. In at least some ways, managing the online casino product in-house could prove more economical.

Fortunately for Amelco, though, its services are not an all-or-nothing premise. The company will likely deliver any of the components that an online casino licensee would like to utilize. Other services include payment processing, player account management, and player bonus maintenance.

All of those services are now available in New Jersey.

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Derek Helling

Derek Helling is the assistant managing editor of PlayUSA. Helling focuses on breaking news, including finance, regulation, and technology in the gaming industry. Helling completed his journalism degree at the University of Iowa and resides in Chicago

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