One of the leading Pennsylvania online casino and sports betting apps, betPARX, announced the launch of the new SPARX tab.
Developed in conjunction with the technology company Epoxy.ai, the SPARX tab delivers personalized betting options for users.
In a statement, Matthew Cullen, senior vice president of iGaming and sports for betPARX, said, think Spotify, Instagram and Netflix but for sports betting.
“Users are expecting technology products that understand their behaviors and personalize the experience precisely for them. The new SPARX feature on the betPARX app will deliver that experience. Think of Spotify, Instagram, and Netflix.
This is the norm that does not exist in the sports betting space, and we are ecstatic to deliver this first-of-its-kind betting-specific experience to our users.”
About the new SPARX tab
According to a press release, the new feature will allow app users to access a personalized area based on analytic models of individual user preferences.
In addition to the SPARX tab, the company will also employ Epoxy.ai’s On4Me entitlements service. The On4Me service uses artificial intelligence to determine available sports for specific users to watch live.
“We are thrilled that PARX selected Epoxy.ai to develop the SPARX feature,” said Jason Angelides, COO of Epoxy.ai.
“PARX is looking to be an innovative leader in the gaming space, and we believe SPARX will help betPARX customers become more engaged by making sports betting on the betPARX app easier to understand and use.”
More betPARX personalized features coming soon
A second new feature to the Pennsylvania online casino is on the way from betPARX.
Later this fall, the company said it would add TV detection software to its sports betting app. According to the company, the software will work similarly to Shazam by identifying which games the user is watching.
The program will then deliver personalized offers and content related to the game the user is watching on TV.