Betr Holdings, the micro-sports betting platform co-founded by Joey Levy and Jake Paul, is branching into the fantasy sports market.
The company announced the launch of Betr Picks, a pick’ em-style fantasy game. Betr Holdings is introducing this new vertical to complement Betr Sportsbook, its existing free-to-play online sports betting product.
Betr getting into Daily Fantasy Sports
In a news release, Levy, CEO of Betr, said he was thrilled to expand the Betr Gaming business.
“Betr Picks allows us to acquire and engage real money gaming users across the United States, enabling Betr Gaming to more fully capitalize on the nationwide presence of Betr Media for the first time, Levy said.
“All while providing a complimentary pre-match experience to our in-play focused [online sports betting] product. We believe Betr Picks already features a strong core user experience relative to existing pick ’em products, and we have several material enhancements that will be released over the coming weeks.”
Levy said enhancements include additional sports, game modes, media integrations and more deposit and withdrawal capabilities.
Catering to social media followers
Betr Picks is live in 23 states, including California and Texas, where efforts to legalize online sports betting have failed. The game operates similarly to PrizePicks and Underdog Fantasy, where users go up against the house in a real-money contest.
Speaking with Legal Sports Report, Levy described Betr Pick ’em as a tool to deliver real-money games to its extensive network of social media followers.
Levy told LSR:
“Given the gradual rollout of online sports betting and the need to go state-by-state and obtain market access and licenses, we just haven’t been able to fully capitalize on the nationwide media audience and Betr brand, until now. It’s our first real-money gaming product that’s going to be in front of the majority of the nation.”
The company has roughly 814,000 followers across Twitter, Instagram and Tik Tok.
The rollout of its fantasy sports product follows Betr’s deal with Paysafe to bring a smoother deposit and withdrawal process to its app.
On July 19, the company announced Paysafe would launch Phase one of a multi-state deal beginning with Ohio and Massachusetts. Currently, those are the only two states in which Betr is currently operating its online sportsbook.