Caesars Adds Live NFL Games To Its In-App Streaming Menu

Written By Derek Helling on December 5, 2022 - Last Updated on December 7, 2022
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In the United States, the most valuable asset in drawing viewing audiences is the National Football League. A new Caesars NFL streaming option could bring some of that audience to the Caesars Sportsbook app.

Caesars has expanded upon its partnership with the NFL and Genius Sports to offer live streams of NFL games in its app. The streaming product will differ from other broadcasts of NFL games and present bettors with opportunities to gamble on the contests.

Caesars NFL streaming deal breaks ground

Caesars is the first US sportsbook to announce it will feature live coverage of NFL games in its sports betting app. To be clear, Caesars will not simply re-broadcast other productions of NFL games. At the same time, Caesars isn’t going to run its own production.

Genius Sports, which has an exclusive deal with the NFL for sports betting data, will produce the “Watch & Bet” game presentation. Caesars will be the only US sports betting app to carry it for the foreseeable future. There will be no fee to access the stream.

A press release states:

“Caesars Sportsbook will offer official data-driven in-game betting opportunities and player props alongside live video streams of NFL games.”

So far, Genius has not released a schedule of which games it will produce.

The release mentions “select regular season and post-season [sic] games each week.” Caesars has not announced when it will begin offering the streams. It’s also unclear for how long Caesars will be alone in this regard.

Could competitors offer the same soon?

Several of Caesars’ online sports betting competitors have similar deals in place with Genius. Nothing in Caesars’ release about its new streaming option suggests Caesars has exclusive rights to Genius’ “Watch & Bet” product.

Thus, competitors like BetMGM, DraftKings, and FanDuel could make the same available soon, should they wish to do so. Given the newness of the “Watch & Bet” stream, there are several unknowns like how much game footage the stream will include. The value of this presentation could be the betting focus and any insights into markets on the game.

At the very least, this gives Caesars another marketing angle and a small way to differentiate itself from the crowd of online sportsbooks offering wagers on NFL games. It might not have an exclusive claim to that amenity for long, though.

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Derek Helling

Derek Helling is a lead writer for PlayUSA. Helling focuses on breaking news, including legislation and litigation in the gaming industry. He enjoys reading hundreds of pages of a gambling bill or lawsuit for his audience. Helling completed his journalism degree at the University of Iowa.

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