Caesars Entertainment and SL Green Realty Corp announced a new Caesars Rewards partnership for local merchants in greater New York City. The announcement comes as a part of their pursuit of a New York casino license in Times Square.
When Caesars Palace Times Square opens in Manhattan, Caesars Rewards members can use their Reward Credits. Players can convert their credits to gift cards, valid across the Caesars Rewards Gift Card Network, including the participating:
- Comedy clubs
- Entertainment venues
Caesars brings its Rewards program to New York players
A few months ago, the two companies partnered with Jay-Z’s Roc Nation to bring Caesars Palace Times Square to Manhattan. As part of the joint bid, the companies promised to support local businesses.
To better establish connections with local industries, Caesars and SL Green have been signing merchants to join the “Coalition For a Better Times Square.” Participating merchants partaking in Caesars Rewards would be effective upon procurement of a New York State gaming license.
Caesars, SL Green, and Roc Nation are jointly pursuing a license to convert existing office space at 1515 Broadway. They plan to create Caesars Palace Times Square by redeveloping the area. The plan includes:
- A casino
- A theatre hosting The Lion King stage productions
- 250,000 square feet of gaming
- A 950-room hotel
Tom Reeg, CEO of Caesars Entertainment, said: “Caesars Rewards is the largest and most successful gaming loyalty program in the world, and it is a natural fit to bring it to a city like New York.
We know from experience that investing in cities and neighborhoods benefits everyone involved. By expanding our powerful Rewards program in New York, we can better ensure that our work in Times Square creates good jobs and allows small businesses to grow and thrive.”
Marc Holliday, CEO of SL Green, added:
“Our vision is to build a gaming and entertainment destination that fits into the fabric of New York. Guests at Caesars Palace Times Square might game at our tables, but they are going to eat at area restaurants, stay in neighborhood hotels, see Broadway shows and shop at stores in Times Square and across the city.
By expanding the Caesars Rewards program in New York City, we can formalize that relationship with local businesses and demonstrate our deep commitment to New York’s economic future.”
What can New York casino players expect from Caesars Rewards?
With over 60 million members, Caesars Rewards is the largest loyalty program in the gaming industry. Its connected ecosystem includes:
- Over 50 destinations
- A full suite of mobile products tied to the Caesars Rewards network
Members can earn and redeem credits across the network for the experiences they prefer most.
Caesars Rewards members also have access to exclusive benefits and member rates at all Caesars Rewards destinations. The adventure also includes invitation-only events and once-in-a-lifetime experiences. All thanks to an extensive collection of sports, entertainment, celebrity chef and travel partnerships.