DraftKings announced it has partnered with lifestyle and media platform FaZe Clan.
The deal will make DraftKings the official sports betting, iGaming, daily fantasy sports, and free-to-play partner of the leading entertainment platform.
Content for fans
FaZe Clan CEO Lee Trink said both brands share a similar vision of being at the forefront of internet culture.
“The DraftKings deal is a natural move for FaZe Clan as our members and fans are avid followers of traditional sports, and this gives us the opportunity to further propel our talent and brand into the mainstream,” Think said. “We believe this partnership marks an important cultural crossover moment for the future of sports and entertainment.”
FaZe Clan was founded in 2010 and created for and by Gen Z and Millennials. The company operates across multiple verticals, including eSports and youth culture. Additionally, FaZe Clan has 85 influential personalities, including Kyler Murray (NFL) and Lebron James Jr., son of LA Lakers superstar Lebron James.
Matt Kalish, co-founder and president of DraftKings, said FaZe Clan is an internet juggernaut when it comes to fan engagement.
“The strong crossover between DraftKings customers and FaZe’s tens of millions of viewers and followers made this a natural alliance, and we hope to create excitement, competition, and community around sports and video games for adult audiences everywhere we operate,” Kalish said in a press release.
Perks of the DraftKings deal
The deal will allow DraftKings to appear across FaZe’s digital content ecosystem, including custom content, live streams, tournament events, and a new planned podcast. Also, DraftKings will have a presence at upcoming FaZe Clan events with access to FaZe Clan talent and a variety of digital and social media content.
DraftKings plans to leverage the partnership by offering customers custom contests, pools and tournaments, merchandise and more. Additionally, FaZe Clan will work alongside DraftKings to develop educational content that raises awareness for responsible gaming.
Lastly, the partnership will strengthen DraftKings’ eSports presence by becoming the official sponsor of FaZe Clan’s Counter-Strike eSports team. DraftKings will have logo placement on team jerseys and additional branding on team and player official channels as the official sponsor.
To date, DraftKings offers eSports daily fantasy contests ranging across Call of Duty, Counter-Strike: Global Offensive, Dota 2, League of Legends, Rocket League and Valorant.