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FanDuel’s New Digital Identity Partner Will Help App Sign Up Process

Written By Nicholaus Garcia | Updated:
FanDuel App will use Prove Identity for sign up process

FanDuel Group and Prove Identity are joining forces to help customers navigate the tricky art of signing up for a sports betting or FanDuel online casino account. 

Prove Identity, a leader in digital identity, provides companies with authentication solutions that reduce friction and enhance security and privacy. The partnership will make FanDuel the first online sports betting operator to utilize new verification software.

New verification tech for the FanDuel Sportsbook 

FanDuel will utilize Prove’s Pre-Fill solution, which auto-fills online applications with bank-grade data from authoritative sources.

According to a press release, Prove said FanDuel Sportsbook users would benefit from a faster, more secure sign-up process

“The Pre-Fill solution enables companies to make their account opening processes 80% faster by shaving off clicks and keystrokes that kill conversions and can onboard customers in as quickly as three clicks.”

In a statement, Billy Turchin, Senior Vice President of Product at FanDuel, said:

“We pride ourselves on being a fan-focused company and that passion has led to the continued development of new solutions that ensure our customers can have a safe experience they trust. Partnering with Prove to use their Pre-Fill solution will help us protect our customers while making our sign-up process a more seamless experience.”

Prove Identity expanding its online gambling portfolio

Tom Hill, Director of Digital Identity and Head of Sports Betting and iGaming at Prove, said via a Business Wire press release:

“Prove and FanDuel have a shared vision of a more seamless, safer player experience for their customers.

With a high number of registration abandonment rates in this market, Prove Pre-Fill will allow FanDuel to securely migrate users through its verification process safely, allowing them to enjoy the company’s portfolio of product offerings.”

Prove works with over 1,000 businesses globally across diversified industries, including:

  • Eight of the top 10 banks
  • Three of the top 5 retailers
  • Two of the top 3 cryptocurrency exchanges
  • Two of the top 3 healthcare companies
  • Six of the top 10 insurance companies
Photo by PlayUSA
Nicholaus Garcia Avatar
Written by
Nicholaus Garcia

Nick Garcia is a senior reporter for PlayUSA. Garcia provides analysis and in-depth coverage of the gambling industry with a key focus on online casinos, sports betting and financial markets. Garcia has been covering the US gambling market since 2017. He attended Texas Tech University as an undergrad and received a Master of Arts in Journalism from Columbia College Chicago.

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