Maine Posts First Results For Sports Betting Handle And Revenue

Written By J.R. Duren on November 9, 2023
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The preliminary numbers are in for the first few days of Maine sports betting. DraftKings and Caesars, the state’s only two sports betting operators, generated more than $4 million in handle and nearly $1 million in revenue.

Sports betting launched in Maine on Nov. 3, less than two years after Gov. Janet Mills legalized it.

A look at Maine sports betting revenue

In Maine, the four Indigenous tribes have exclusive rights over sports betting. Regulations allowed tribes to select their operator.

Three tribes—the Maliseet, Micmac, and Penobscot—partnered with Caesars, while the Passamaquoddy agreed to a contract with DraftKings.

As is the trend in legal sports betting jurisdictions, DraftKings grabbed most of the market share in the first five days of Maine sports wagering:

DraftKings (Nov. 3-Nov. 6)

DateHandleRevenueVoided betsPayouts to playersFederal taxesState taxes
Nov. 3$664,924$246,308$308$417,408$900$24,631
Nov. 4$1,158,074$232,408$2,716$921,093$1,857$23,241
Nov. 5$1,583,868$341,284$3,494$1,236,406$2,685$34,128
Nov. 6$798,278$208,669$1,848$586,322$1,439$20,867

Caesars (Nov. 3-Nov. 7)

DateHandleRevenueVoided betsPayouts to playersFederal taxesState taxes
Nov. 3$113,812$48,520$154$64,955$184$4,852
Nov. 4$194,156$34,6752,054$157,006$420$3,468
Nov. 5$220,955$36,334$326$183,713$582$3,633
Nov. 6$74,943$14,691$290$59,772$191$1,469
Nov. 7$56,228$12,569$40$43,515$104$1,257

Maine bettors prefer gambling on the weekend

Typically, states report their monthly sports betting revenue totals. Maine’s launch, however, has given us insight into daily sports betting data.

After reviewing the Maine Gambling Control Unit’s November revenue report, a big takeaway from the initial numbers in the state is that sports betting skyrockets on the weekend.

DraftKings doubled its handle from Friday to Sunday, while Caesars saw 70% growth from Friday to Saturday and nearly doubled Friday’s handle on Sunday. The NFL and college football season are the two biggest factors in the weekend jumps, along with the fact that bettors simply have more time to gamble on the weekend than they do during the work week.

Between the two sportsbooks, the average daily handle was around $1.2 million. Based on those numbers, we should see Maine’s total November handle finish around $25 million.

If the revenue trends we saw in the first few days hold up, total monthly revenue should hit somewhere around $6 million.

Photo by Winslow Townson / AP Photo
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J.R. Duren

J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

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