Gaming at Graton Resort & Casino in California just got a little easier. The casino recently announced it launched a new app that, among other things, provides cashless gaming for the casino’s patrons.
The app launch marks the first time a Northern California casino has offered cashless gaming.
“We are excited to offer our guests a more convenient way to play and review their account information,” Graton Resort & Casino General Manager Lana Rivera said in a statement. “Our guests enjoy an elevated casino experience at Graton, and now our app gives them a cashless gaming experience right from their phone.”
The app’s cashless gaming feature is only available for slots.
Mobile gaming option took Graton less than four months to launch
Graton announced back in March that it had signed a deal with London-based International Game Technology (IGT) to bring cashless gaming to its customers.
At the time, Graton COO Brian Green said the partnership with IGT was a major step in the casino offerings its customers a “future-forward mobile e-wallet” that would “bolster the guest experience and introduce added choice and convenience.”
Now, less than four months later, cashless gaming is live on the Graton property. In addition to the cashless option, the new app offers multiple benefits for customers:
- Targeted rewards and promotions
- Manage free play and cash balances in the app
- Individualized promotional offers from the casino’s various dining and entertainment options
Graton Casino’s rewards overhaul accompanies app launch
In addition to launching a new iteration of its loyalty app, Graton overhauled its rewards program. Like other California casinos, Graton’s loyalty app rewards customers who play more frequently and take advantage of promotions.
In short, the more you play, the more loyalty points you earn.
While players’ pre-launch point totals remain the same, they may notice a change in their loyalty tiers. Graton reshuffled its loyalty hierarchy. Users now fall into one of five tiers:
- Inspire (Up to 24,999 points)
- Prosper (25,000-99,999 points)
- Fortune (100,000-499,999 points)
- Royalty (500,000-1,999,999 points)
- Chairman (2 million points or more)
All five tiers allow customers to redeem their points in various ways, including for slots, hotel stays, spa and salon treatments, and in the casino gift shop.
As customers move through the tiers, they earn more and more perks that go beyond redeeming points. For example, those who make it to the Chairman tier get:
- Early VIP hotel check-in and late check-out
- Complimentary spa and salon treatments
- Complimentary airport transportation
- Suite upgrades
- Exclusive VIP menu at the property’s steakhouse, 630 Park
Cashless slots are a smart move ahead of massive expansion
Graton’s move toward convenient gaming options like cashless slots will likely help customer retention now, but, more importantly in the future.
Pending the completion of an approval process, the casino plans an $825 million expansion that will double the size of the property‘s gaming floor and boost its slots total from 3,000 machines to 6,000. Additionally, Graton plans to add more than 200 rooms to its existing hotel.
The slots expansion will make Graton the second-biggest casino in the state, according to PlayCA. The completed expansion will be enough to draw in thousands of new customers, most likely, and the casino’s push for cashless gaming increases the chances it can keep those customers coming back.