Harrah’s Updates Hotel And Casino With “New Experiences” In North Carolina

Written By Nicholaus Garcia on September 30, 2022
Harrah's casino and hotel in North Carolina is getting a facelift

The $275 million expansion of Harrah’s Cherokee Valley River Casino & Hotel in Murphy, North Carolina, is officially underway. 

The Eastern Band of Cherokee Indians (EBCI) and Caesars Entertainment, which operates the property, held a groundbreaking early Friday. The project is expected to finish in 2024.

New guest experiences to come

Expansion plans include adding 400 slot machines, 12 table games, a 10-table World Series of Poker room, a 22-seat bar and 25,000 square feet of gaming space. 

“Since opening day, we have continued to exceed all expectations set for us,” said Tommy Lambert, chair of the EBCI’s Tribal Casino Gaming Enterprise. 

“We are grateful for the continued support we have received and look forward to welcoming guests to enjoy new experiences.”

But the casino floor isn’t the only thing receiving an upgrade. Once complete, the hotel will nearly double in size with 296 additional guest rooms.

Other amenities include:

  • An indoor pool
  • New Fitness center
  • 10,000 square-foot full-service spa and salon
  • 1,700 additional parking spaces
  • 6 electric charging stations

Caesars said the multi-million dollar project would create more than 2,500 construction jobs and 100 new full-time jobs. The online casino and sports betting company also operates the tribe’s Harrah’s Cherokee Casino Resort in Cherokee, North Carolina.  

Other expansion plans

In August, the tribe and Ceasars announced they would expand into neighboring Virginia. In a press release, Caesars said the $650 million casino in Danville, Virginia, will create thousands of construction and operational jobs.

The new casino, Caesars Virginia, is scheduled to open in late 2024. When complete, visitors should have access to:

  • 24 electronic table games
  • 85 physical gaming tables
  • 1,300 slot machines
  • a Caesars-themed retail sportsbook
  • a WSOP-branded poker room

Caesars is no stranger to Virginia, as its online sportsbook has been operating in the state since February of 2021. When Caesars Virginia opens, Virginians will be able to redeem their rewards credits in new ways.

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Nicholaus Garcia

Nick Garcia is a senior reporter for PlayUSA. Garcia provides analysis and in-depth coverage of the gambling industry with a key focus on online casinos, sports betting and financial markets. Garcia has been covering the US gambling market since 2017. He attended Texas Tech University as an undergrad and received a Master of Arts in Journalism from Columbia College Chicago.

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