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In Las Vegas, Bally’s Is Now Horseshoe Las Vegas.
Just over a year ago, Caesars announced it would rebrand Bally’s casino hotel into Horseshoe Las Vegas. The makeover was originally planned to be finished by the end of last year and is finally complete after some lingering updates were wrapped up.
Horseshoe is a casino brand that has been synonymous with Las Vegas casinos and gambling since 1951. The rebrand of Bally’s makes this the first time the Vegas Strip is home to a Horseshoe casino.
To commemorate the occasion Caesars brought Jack Binion to the Vegas Strip. Mr. Binion’s, family opened the original Horseshoe in downtown Las Vegas. He’s also a member of the American Gaming Association and World Series of Poker (WSOP) halls of fame.
The Horseshoe brand is no longer in downtown Las Vegas. The property is now known as just Binion’s Gambling Hall and Hotel.
During a ceremony for the rebranding completion, Binion presented a special horseshoe from his family’s ranch to Caesars Entertainment leadership. The celebration also included showgirls wearing original costumes from the show Jubilee.
Caesars has been rebranding different casinos around the country with the Horseshoe name for the past couple of years. Horseshoe Las Vegas is the 10th property to bear the famous brand.
Jason Gregorec, SVP and General Manager of Horseshoe Las Vegas said:
“The arrival of Horseshoe on The Strip marks a significant moment for Caesars Entertainment, the Horseshoe name, and the entire destination. Not only are we excited for guests to experience the redesigned resort and its latest offerings, but we are also proud to reintroduce the historic gaming brand to Las Vegas.”
The 2,800 hotel rooms remain untouched. The rooms were renovated before the Covid-19 pandemic.
Most of the common areas and casino floor at Horseshoe have a new look and feel. There are new restaurants, leisure activities, and gambling spaces at Horseshoe Las Vegas.
New to Horseshoe Las Vegas casino
Caesars has been transforming Horseshoe Las Vegas for just over a year. Visitors may have noticed new amenities have been popping up throughout the year. Now that the transformation of Bally’s to Horseshoe is completed we can see everything all together at once.
Horseshoe has an all-ages arcade on the lower level of the property. The Arcade replaces the sportsbook. There’s no full-service sportsbook at Horseshoe. There’s a betting counter in the hallway that leads to Paris.
This is located next to a Guy Fieri sports bar and restaurant that’s currently under construction. Sports fans can watch the games in the recently renovated sportsbook next-door at Paris or at Guy Fieri’s Flavortown Sports Kitchen when it opens later this year.
Jack Binion Steak and M.Y. Asia are two new restaurants that are already open at Horseshoe. Guy Fieri’s Flavortown Sports Kitchen will open this summer.
The casino floor has a new brighter look. It also has a first-of-its-kind World Series of Poker Hall of Fame Poker Room. The 4,900-square-foot poker space has 18 new tables and furniture.
Poker legend, Doyle Brunson was on hand to celebrate the grand reveal of Horseshoe Las Vegas. Caesars will build a poker hall of fame exhibit in the room as a way to commemorate some of the best poker players of all time.
WSOP 2023 returning to Horseshoe Las Vegas
WSOP will take place on the Vegas Strip for the second year in a row. The 54th annual edition of WSOP will take place from May 30 – July. 18.
Once again the schedule of events will be split between Paris Las Vegas and Horseshoe. Technically, WSOP was split between Paris and Bally’s last year as the property was in the middle of the transformation, and not everyone used the Horseshoe name.
This is a return home of sorts for the WSOP. The event started at the original Horseshoe in downtown Las Vegas in 1970.
Last year WSOP had 197,626 entrants from more than 100 countries. The total record-breaking prize pool was $347.9 million. Caesars has high hopes for WSOP this year and expects to break records again with numerous premier events taking place during the weekend so they’re more accessible for tourists.
Future plans for Horseshoe Las Vegas casino
As previously mentioned, the work isn’t complete at Horseshoe. While the new poker room is open, it will receive a Hall of Fame display later this year.
Horseshoe seems to be encroaching on Paris space. Guy Fieri’s Flavortown Sports Kitchen is now part of the property previously known as Bally’s. The former Le Burger Brasserie space was part of Paris.
The Grand Bazaar Shops outside of Horseshoe are also seeing some changes.
Blake Shelton’s Ole Red drinking, dining, and entertainment venue is currently under construction outside of Horseshoe. The venue should open before the end of the year.
The first two floors of Ole Red will be for dining and drinking. The entertainment space on the third floor will have just under 700 seats for performances. Lastly, the rooftop with Vegas Strip views will be a restaurant by day and a lounge with DJs at night.
Bottled Blonde is also under construction outside of Horseshoe. The pizzeria, beer garden, and nightlife venue are on schedule to open in 2024.
There should be more new tenants in the shops outside of Horseshoe as the landlords continue to make changes.
Bally’s name may return elsewhere
The Bally’s brand name has a long history in Las Vegas and it could return in the future.
Bally’s Corp. (no relation to Caesars) closed a deal to purchase the Tropicana last year. Additionally, Caesars sold Bally’s Atlantic City to Bally’s Corp. in 2020.
Caesars also sold the Bally’s brand as part of the deal. The company kept a license to use the Bally’s name while it transitioned the property to become Horseshoe Las Vegas.
Bally’s Corp. hasn’t announced plans for reinventing the Tropicana yet. Many expect that the company will eventually rename the property as Bally’s Las Vegas.
Expect more information about the future of Tropicana by the end of the year. Bally’s Corp. is mulling numerous options for the property including adding a baseball stadium to the property should the Oakland A’s decide to move to Las Vegas.
