IGT Strikes Operations Management Deal With Rio Hotel & Casino Las Vegas

Written By J.R. Duren on June 29, 2023
Rio Las Vegas Casino Floor with IGT logo

International Gaming Technology (IGT) has put together a month to remember.

Within the past 30 days, the company has announced a flurry of developments, the latest being a contract with Dreamscape Companies’ Las Vegas-based Rio Hotel & Casino to run the property’s casino management. IGT will deploy its IGT Advantage system and M5 bonus-focused content delivery platform.

Rio Chief Gaming Officer Kevin Sweet said in a PR Newswire press release that the new partnership will elevate the player experience at Rio:

“IGT ADVANTAGE with the M5 solution and various bonusing and service apps will play integral roles in Rio Hotel & Casino’s capacity to deliver remarkable player experiences and advance our gaming floor and loyalty program.

The scalable and modular nature of IGT ADVANTAGE is ideal for our property revitalization efforts and positions us to adapt and evolve our gaming floor and loyalty program over time.”

What will IGT provide the Rio Las Vegas casino?

Generally speaking, IGT’s Advantage platform provides accounting and player loyalty management. On a granular level, the platform allows the casino to offer personalized player experiences. As well as make operations more efficient by connecting games.

For example, casino managers will have instant access to player profiles and statuses, making enrolling players in promotions easier. And providing quick support for player issues, and communicating with their team. All of this takes place through the IGT Advantage mobile app.

Additionally, IGT’s system management allows floor managers to quickly process jackpots. IGT exec Ryan Reddy said all of these features will help “differentiate” Rio from its Las Vegas casino competitors.

“In deploying IGT ADVANTAGE, Rio Hotel & Casino will have the resources to offer personalized promotions, real-time rewards and engaging bonuses that will quickly differentiate the casino and build patron loyalty,” Reddy said.

IGT wraps up a busy June

Just one day before IGT announced its Rio deal, Santan Mountain Casino in Arizona debuted IGT Advantage on its gaming floor.

That same day, IGT did a coast-to-coast launch of its newest premium progressive slots game, Mystery of the Lamp. The game is available on IGT’s PeakCurve49 cabinet, which features a 49-inch curved ultra-HD screen. IGT noted that certain aspects of Mystery of the Lamp are modeled after the company’s award-winning Prosperity Link slots product.

Finally, just a few days into June, IGT announced it closed a deal with longtime partner Sony Pictures Television for licensing rights to Wheel of Fortune. The deal is good for 10 years and applies to gaming, lottery, iGaming and iLottery rights.

“Sony Pictures Television has been a trusted IGT partner for more than 25 years and in that time, we’ve delivered a diverse portfolio of Wheel of Fortune games that has set the industry standard for innovation, is the clear leader in industry game-performance charts and generated significant revenue for our customers,” IGT CEO of Global Gaming Renato Ascoli said.

Photo by Caesars.com; illustrated by PlayUSA
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J.R. Duren

J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

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