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Light & Wonder announced an exclusive aggregation arrangement to launch 1X2 Network’s innovative content in the US.
Michigan online casinos will be the first to debut 1X2 Network content, which includes online slots, virtual sports, crash games, and instant-win titles.
The extended deal follows a successful alliance between the two companies in Europe.
1X2 Network has been serving the online casino industry for 20 years
The partnership is the latest in a sequence of studio deals for Light & Wonder.
As for the 1X2 Network, this collaboration represents an important step. Through the agreement, the company will make its entrance into the competitive US online casinos sector, utilizing Light & Wonder’s industry-leading aggregation platform for distribution.
Steve Mayes, Digital Partnerships Director at Light & Wonder, shared the excitement in the press release:
“1X2 Network has a history spanning 20 years of producing slick, innovative content that is very popular with players. It’s great to now be in a position to start putting its games in front of players in the US, who I am sure will be every bit as receptive as players have been in the European markets.”
Light & Wonder as an exclusive aggregation partner
UK-based 1X2 Network is famous for its diverse content series, including online slots, virtual sports, crash games, and instant win titles. The games were created by 1X2’s internal studios:
- 1X2gaming
- Iron Dog Studio
- Prospect Gaming
- Ad Lunam
Kevin Reid, CEO at 1X2 Network, expressed enthusiasm about this expansion: “As we launch our games in the US, we’re excited to have Light & Wonder as our exclusive aggregation partner, extending our fruitful relationship and leveraging their powerful platform for widespread distribution. We are starting in Michigan, but work is already well underway in other states.”
1X2 Network expects to add more states to the arrangement soon.
1X2 Network is an award-winning provider of innovative online casino content and software solutions to operators worldwide. With offices in the UK and Malta, the company produces a range of popular games.
Michigan online casinos set new gross revenue record in December
Michigan is one of the most successful online casino markets in the US. Michigan’s December 2023 gaming gross receipts reached $181.4 million, the highest so far.
Michigan is one of the six regulated online casino states, alongside New Jersey, Pennsylvania, West Virginia, Delaware and Connecticut. As other states open up to this activity, PlayUSA’s online casino bill tracker reveals the latest information regarding legislation and legalization.
